AT&T has introduced it's latest ad campaign focused on the “your thing” slogan and seeking to tie together the company’s various te...
AT&T has introduced it's latest ad campaign focused on the “your thing” slogan and seeking to tie together the company’s various telecommuting and entertainment technology.
As the company notes, “AT&T gives you more for your thing... More entertainment, Internet and unlimited plans. More for your thing. Yeah, that’s our thing.”
Importantly, as noted by Marketing Daily, the campaign essentially replaces a number of AT&T’s recent campaigns and slogans, including its recent DirecTV ads, its ads with Mark Wahlberg, and its “mobilizing your world” campaign.
“This is the first time we’ll have work [for] AT&T and DirecTV that will share connective tissue in ways that we’ve never done before,” Marc Burns, AT&T’s VP of advertising and social media, told Marketing Daily. He said the campaign combines all of AT&T’s offerings, including wireless, satellite TV and internet services. “Strategically, we’ve figured out this is the right way for us to operate.”
“It’s a pivot where we’re putting consumers first in what we do,” added Burns. “What we do is somewhat intangible, and this is us showing how we enable the things you love.”
AT&T is likely push the campaign throughout the Winter Olympics, which runs through Feb. 25.