It's hard to believe that it was over 26 years ago that supermodel Cindy Crawford stepped out of a red Lamborghini at the Halfway Cafe,...
It's hard to believe that it was over 26 years ago that supermodel Cindy Crawford stepped out of a red Lamborghini at the Halfway Cafe, sexily grabbed a Pepsi and established one of the classic Super Bowl ads of our time.
Cindy Crawford notes, “To this day, people come up to talk about how much they loved my original Pepsi spot from ’92,’” Crawford said in a statement. “The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our take on the Pepsi spot during Super Bowl.”
Pepsi is hoping to rekindle that magic in a much, much better way than the questionnable animated emoji ridden #SayItWithPepsi mess that they created last year by teasing their 'Pepsi Generations' campaign.
Crawford says that she's very proud to revisit the classic 1992 TV spot. “This time of year it always gets featured in the roundups of the Best Super Bowl Commercials ever,” she said, “and every January I revisit my original Pepsi spot that I just love because the music was perfect, and the little boys were perfect and it was just one of those commercials that everyone loved and it made people happy.”
The 'Pepsi Generations' teaser marks the start of Pepsi’s new global campaign, which celebrates the soft drink brand’s pop culture history spanning the course of 120 years. “Pepsi Generations” will highlight Pepsi’s past, present, and future including the best moments from Pepsi history, iconic new moments for today, and how the stage can be set for an exciting future, which is a lot for a $5 million, 30-second commercial.
The short teaser finds Crawford drinking a can of Pepsi while looking stylish in a denim shirt at what appears to be the same 'Halfway Cafe' that was featured in the 1992 campaign. It's also been reported that her son, 18-year-old Presley Gerber (who is also a model like his mome) is set to appear in the ad. Here is the teaser put out by Pepsi's official Twitter channel:
See you Super Bowl Sunday, Cindy 😉 pic.twitter.com/B32Bg91htR— Pepsi™ (@pepsi) January 11, 2018
In case you wanted to see it again, here is the original 1992 TV spot:
...And in case you want to cringe at the #SayItWithPepsi commercial from last year, here it is as well!