#GRILLTHEWORST - Etcetera Amsterdam helps BURGER KING® launch new product for 2018: Grilled Dogs. Cannes Lions’ Marketer of the Year 2017...
#GRILLTHEWORST - Etcetera Amsterdam helps BURGER KING® launch new product for 2018: Grilled Dogs.
Cannes Lions’ Marketer of the Year 2017, BURGER KING®, has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’.
And as BURGER KING® is known for flame-grilling since 1954, the campaign idea is #GRILLTHEWORST.
Psychological research shows that people everywhere have a clear need to start the new year afresh, and to do that they need to make space by getting rid of the stuff they don’t like - and don’t need. BURGER KING® takes this one step further by inviting people to make space for new experiences by grilling ‘the WORST’. Yes, correct: setting ‘the WORST’ things alight and flame-grilling them…
Those unacquainted with the Dutch language might miss the twist: the Dutch word
The #GRILLTHEWORST campaign asks everyone who has something they want to let go of - big or small - to join an activation event in Amsterdam on Monday 15 January, where a team of BURGER KING grill masters will fire up the grill and ceremonially set light to the ‘WORST’ of 2017.
The campaign is launched by an online video featuring a series of ‘WORST’ things hitting the grill and getting flamed. Pink plastic clogs, tax bills and other ‘worst’ items from the year take a hit on the grill.
Tolga Büyükdoganay, Creative Director, Etcetera Amsterdam: “We are proud to start 2018 with the WORST campaign.”
Watch BURGER KING grilling ‘the WORST’
Client : Burger King
Marketing team : Andrea D'Aloia, Madhav Kapur, Ana Mendes
Creative directors: Tolga Büyükdoganay, Raymond van Schaik,
Ben Imhoff, Wouter Voges
Strategy: Frank Huiberts, Margot Bouwman
Social strategy: Michael Nap
Design: Lynnet Wams, Michiel Koorstra
Account: Martin Stiemer
Agency Producer: Marc Elbers, Remko Esser, Anne Verdaasdonk
Production Company: Vigics
Director: Dwight Groot
Producer: Sophie Victorine
Production Manager: Lisanne van Steen
DOP: Jorne Tielemans
Focus Puller: Eli van Cleef
Gaffer: Berend Holtkamp
Art Director: Klaas Wijnberg
Set dresser: Marten Hoekstra
Fire-expert: Arjan van Drunen
Photography: Kaj van Geel
Grading: Rik Mahieu @ Baseline
Sound Design: Sjoerd Kats
Composition: Daan Jansen
PR: Jessica Hartley, Patricia Bruens
MORE ABOUT ETCETERA:
Etcetera is ‘remarkably effective’ and uses sensational ideas to get brands and people moving Ideas that are talked about at parties, on social media and in the newspaper all over the world. http://www.etcetera.nl/en/