Chromista’s Alessandro Pacciani and McGarry Bowen team up in this dynamic campaign for the new Acura NSX. Pacciani is known for his action...
Chromista’s Alessandro Pacciani and McGarry Bowen team up in this dynamic campaign for the new Acura NSX. Pacciani is known for his action packed car campaigns and has over a decade of experience working with luxury car brands like BMW, Mercedes, Porsche, Ferrari and Acura.
Pacciani demonstrates the high-speed nature of the NSX in this energetic and ferocious spot following a young man in his quest to greatness on the tracks. He trains vigorously, reaching highs and lows, clearly entranced by the adrenaline rush he feels behind the wheel. Beautifully sleek shots of the red NSX appear and it takes its place zooming down the track with ease and grace. Not your traditional sport car. As he takes his place behind the wheel, we flashback to him as a child feeling that rush for the first time. The intensity builds as the engine blares and the Acura takes on every turn faster and faster until the screen goes black and all that’s left is Acura’s logo.
Winner of "Best Commercial Film" London Motor Film Festival 2017
Director: Alessandro Pacciani
DOP: Paul Meyers
Producer: Rob Smyth
Editor: Marco Battiloro
Written by: Alessandro Pacciani
Color by Company 3
Colourist: Siggy Ferstl
Driver: Matt Powers
Sound Design & Mix by Source Sound Inc. L.A
Supervising Sound Designer & Mixer: Charles Deenen
Sound Designer: Csaba Wagner
Sound Editor: Braden Parkes
Post Production: Shrapnel
Music: Ryan Taubert