For the third year in a row, Kellogg's Rice Krispies is helping families embrace the season of giving with the Kellogg's Rice Krisp...
For the third year in a row, Kellogg's Rice Krispies is helping families embrace the season of giving with the Kellogg's Rice Krispies "Treats 4 Toys" program. In partnership with Toys for Tots and master treat-maker, Jessica Siskin (aka Misterkrisp), Kellogg's Rice Krispies will donate a gift to Toys for Tots for every Rice Krispies treat made and shared with #Treats4Toys.1
"Being able to experience the gift of giving is priceless," said Henry P. Osman, President and CEO of Marine Toys for Tots Foundation. "We're excited to partner with Kellogg's this holiday season and support children in need. There is nothing better than seeing the excitement on a child's face when he or she receives an unexpected gift."
To bring the Treats 4 Toys program to life, Siskin is helping create a fantastical, interactive New York holiday window featuring a Treat-to-Toy workshop that transforms her Kellogg's Rice Krispies creations into shiny new Hasbro toys for children in need. This is the first time Hasbro toys from beloved brands, such as MY LITTLE PONY, FURREAL FRIENDS and more, will be included in the window. People passing by can start the factory through a touchscreen display presenting the Hasbro toys that, once selected, bring the factory to life. New Yorkers can check out the display at 873 Broadway near Union Square from Nov. 29 to Dec. 1.
"I'm thrilled to be joining Kellogg's again this year in the creation of a fun, whimsical Treats 4 Toys holiday window," exclaimed Siskin. "What could be better than making delicious treats that also make a difference? Being able to support a wonderful organization like Tots for Toys is a great way to get into the holiday spirit."
Celebrating the season of giving, the fantastical, interactive New York holiday display features a Treat-to-Toy workshop that transforms Kellogg's Rice Krispies creations into shiny new Hasbro toys. Located in NYC at 873 Broadway, the display highlights Rice Krispies campaign #treats4toys where they promise to donate a toy to a child in need for every homemade Rice Krispies treats post to Instagram with the hashtag.
Spread joy this season with Rice Krispies Treats 4 Toys and visit www.ricekrispies.com/treats4toys to learn more.
The concept and design was done by creative studio Sibling Rivalry, in partnership with Bednark Studio and Edelman PR for execution.
Concept & Design: Sibling Rivalry Studio
Mikon van Gastel - creative director
Maggie Meade - EP
Joanna Fillie - HoP / Producer
Fabrication: Bednark Studio, Inc.
Senior Project Manager - Raphael Sorcio
Construction Coordinator - Jeremie Gueracague
Lead Carpenter - Bartley Stevens
Lead Installer - Josh Barash
Charge Scenic - Luca Giovanopoulos
Head of Technology - Trevor Walker
Edelman PR / Chicago:
Katie Walker - SVP, Executive Producer
Steph Cotherman - Senior Producer
Erin Gallagher - Creative Director