A Magic Thank You, Theodore Melfi, Coca Cola, Coca Cola Christmas, Coke Christmas Ad
This Christmas, Coca-Cola invites you to recognize those who make the season possible, enjoying magical moments together. This global campaign launches with a message that inspires people to give thanks to those who make this season special.
The social-driven tale stars Scott, a mall elf who overstates his Christmas enthusiasm while trying to impress a girl. The conundrum leads to a chance encounter with Santa and a rideshare driver who work together to save Christmas in this modern twist on a classic tale.
The short film titled “A Magic Thank You”, is directed by Oscar-nominated Theodore Melfi (“Hidden Figures”). Melfi, a self-proclaimed Christmas fanatic, embraced the formidable task of telling a story that reminds us to be thankful and charitable.
The film will be running globally in-cinema and on digital and social platforms and supported by above the line elements including Facebook effects that create interactive video masks as Santa or Coca-Cola’s iconic polar bears. Coca-Cola is one of the first global brands to partner with Facebook to launch branded effects.
“Getting the chance to work on this campaign was a joy and a chance to remind myself what makes Christmas so special: sharing kindness, love, and the spirit of good will with everyone we come in contact with. And Coke is the perfect way to express the feeling of Christmas,” said Melfi.
The campaign, via Pereira & O'Dell, includes special edition Christmas packaging for Original Coca-Cola, Coca-Cola Zero Sugar and Coca-Cola Light. Bottles and cans feature 30 messages of thanks including "Thank you for creating magic", "Thank you for wrapping the gifts beautifully", "Thank you for spreading Christmas cheer", "Thank you for stuffing the stockings", and "Thank you for singing out-of-tune carols".
Agency - Pereira & O'Dell