adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso. The film, which is releas...
adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso.
The film, which is released on Monday 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in Norway, and her struggle to feel that she belongs.
Filmed in the snowy north of Norway, it shows Anne amid a vast herd of reindeer, her affinity with the animals immediately apparent.
Against the odds, she has become the world’s number-one reindeer racer and gained acceptance in the traditional community where she lives.
Amid the snowscape, we then see footage of an Esso service station providing a beacon of light and connection to the outside world for the people who live in this remote place.
Paul Cohen, Global Executive Creative Director on ExxonMobil, adam&eveDDB said: “This is a compelling and human story that shows the difference an Esso station can make to a remote community. Esso are proud to keep the Reindeer Princess racing and this seemed like the perfect time of year to bring this story to a wider audience.”
The film runs online and in social media across European markets. It was directed by Wilkins and Maguire at Stink.
Project Name: Esso – Remote Stations
Client: Christophe Fay, Marketing Communications Manager EAME Retail Fuels
Chief Creative Officer: Rick Brim
Executive Creative Director: Paul Cohen
Creatives: Natasha Lyons and Dan Lacey
Agency Producer: Rebecca Holt
Planner: James Price and Philip Mattei
Global Business Director: Katie Toller and Peter Lewis
Business Director: Caroline Logan
Account Director: Emily Hahn =
Senior Account Manager: Adriane Bowes
Media Agency: UM
Media Planner: Jack Graham
Production Company: Stink Films
Executive Producer: Jon Chads
Producer: Paz Parasmand
Director: Wilkins & Maguire
D.O.P: Tat Radcliffe
Editing Company: Peter Norrey at TVC Soho
Editor: Peter Norrey
Post Production: The Mill
Post Producer: Alexandra Paton
Colourist: Seamus, Luddy and James Bamford
Soundtrack composer: Adem Ilhan
Music Supervisor: Adem Ilhan
Audio Post Production: Mark Hellaby 750MPH