We’ve all been there. Stuck in traffic. Desperately looking for parking, frustrated and angry and late for a meeting. In this film for Uber...
We’ve all been there. Stuck in traffic. Desperately looking for parking, frustrated and angry and late for a meeting. In this film for Uber in Asia, we want to illustrate how absurd the traffic situation is. And suggest that ride sharing - rather than one man in every car – could be a part of the solution.
The spot is based around research that Uber commissioned that said drivers in nine of Asia’s biggest cities are stuck in traffic jams for 52 minutes every day and spend a 26 more minutes looking for parking. Almost four in 10 car owners have considered ditching their car over the last year, the survey added.
“If the situation in Asia’s cities continues like this, they risk coming to a complete standstill in only a few years,” said Brooks Entwistle, chief business officer for Asia Pacific at Uber. “Ridesharing can be an important compliment to public transport and private cars when reducing congestion as well as freeing up city space used today for parking spots. By putting more people into fewer cars, we can unlock our cities and their full potential. But it requires that we all work together.”
Uber also created a new site, unlockingcities.com to share their research and gain support for the Uber solution to city congestion.
Agency: Forsman & Bodenfors