Uk grocery giant, Morrisons, is focusing on telling the story of how three families prepare for their perfect Christmas and the role its pe...
Uk grocery giant, Morrisons, is focusing on telling the story of how three families prepare for their perfect Christmas and the role its people cna play in making Christmas truly memorable.
The first ad, entitled 'Free From' features an older brother encouraging his little sister to 'go on' in a number of festive scenarios – including feeding a reindeer, putting a star at the top of the Christmas tree and appearing in her school's Christmas play. The whole family then stops by their local Morrisons and gets some help from one of the friendly staffers who do their part to make their Christmas merry.
Morrisons 'Free From' Advert
The second ad, entitled 'Christmas List' features a family writing letters to Santa, listing what they want this Christmas. The mother, who tells her son she’s asked for “loads”, is then able to find everything she needs at Morrisons, where friendly bakers and butchers do their part to make their Christmas merry
Morrisons 'Christmas List' Advert
Andy Atkinson, Morrisons group customer and marketing director, says: “The real stars of our adverts are always our colleagues – the food makers and shopkeepers who make Christmas for so many families as they all prepare for the festive season. We’re sharing how our bakers hand-prepare mince pies, our cake shop specialists finish a gateau or how our butchers serve turkeys so customers can see the care we put into our fresh food.”