Hyundai, Hyundai Kona, automotive,The Drive-In Closet
The new KONA by Hyundai can be personalised in a multitude of ways. Different options can be chosen for the car’s exterior, roof, seatbelts… even the interior’s stitches can be customised to your personal taste.
To illustrate this, creative agency Fitzroy made a ‘spectacular’ and showcased it on the Marktplein in Rotterdam: a drive-in closet. The KONA by Hyundai fits the oversized closet perfectly, as en extension of your wardrobe.
Watch the casefilm here:
Jelle Holdinga, marketing manager Hyundai Netherlands: “In order to position the KONA as a fashion icon, we needed an idea that reflected that notion. So you’ll understand that we were exceptionally excited when Fitzroy presented us their idea. Maybe we should convert all showrooms to XXL-closets from here on out.”
In addition to the outdoor, the new campaign can be seen online and on TV.
Agency : Fitzroy Amsterdam
Client : Hyundai Netherlands
Production : Goed Bezig, Fitzroy Amsterdam