M&M's, Christmas Commercials, Faint 2: A Very Yellow Sequel, Faint
For over 20 years we’ve watched Santa and Red faint on Christmas Eve via M&M's “Faint” TV ad that’s become a holiday classic. Now, we get to find out how Yellow saved Christmas that fateful night and showed everyone the true meaning of the holidays in the candy maker's 2017 TV spot called,'Faint 2: A Very Yellow Sequel.'
The original 15-second spot, which has been aired each holiday season since it debuted in 1996, shows both Santa Claus and M&M’s spokescandy character Red fainting after Red and Yellow have a surprise encounter with Santa as he’s leaving gifts under a Christmas tree. See the original 1996 ad below.
Original M&M's Faint Holiday Spot from 1996
Created and produced by CLM BBDO in France with support from BBDO New York, the sequel shows Yellow trying to take over and save Christmas after Santa faints. Predictably, the well-meaning but hapless Yellow messes up, delivering the wrong presents to puzzled recipients (grandpa gets high heels, for example).
The heart-warming, “true meaning of Christmas” payoff comes as neighbors emerge from their homes on Christmas morning to give one another the correct gifts, with hugs and smiles all along.
Yellow: “Did I ruin Christmas, Red?” Red: “Actually, buddy, I think you made it even better.” Tagline: “Bring Everyone Together with M&Ms.”
M&M's Faint 2: A Very Yellow Sequel Spot (2017)
Client: M&M’s/Mars Wrigley Confectionery
Spot: Faint 2: A Very Yellow Sequel
Territories: Europe (Italy, Netherlands, Ireland, Austria, France), Ukraine, Kazakhstan, Belarus, Russia, Mexico, U.S., Canada, (China TBC).
Agency: CLM BBDO, BBDO NY
CCO: Matthieu Elkaim
Art Director: Ben Davidson
Copywriter: James Gebler
Other Credits: Tim Bayne (EVP, Executive Creative Director BBDO NY), David Lubars, CCO, BBDO Worldwide
CLM BBDO Vice President: Julien Lemoine
Group Account Director: Judith Romero
Account Manager: Lucie Lavrard
Other Credits: Susannah Keller (EVP, Global Account Director BBDO NY)
European Strategic Planner: Véronique Bernard
Production house: La Pac
Director: Reynald Gresset
Producer: Jerome Denis
BBDO Paris Head of production: Julien Sanson
TV Producer: Annabel Dauphin
Post producer: Pierre Suengas
Executive production house: Icon films Bucharest Romania
Post production house: Digital District
3D Animation production house: House Special (Director: Kirk Kelly)
BBDO Paris head of communications: Lauren Weber
Other Credits: Roy Elvove (EVP, Corporate Communications Director, BBDO North America)
Global Brand Director at Mediacom Global: Archana Kumar
Mars Wrigley Confectionery
VP Marketing Mars Chocolate Europe and Eurasia: Michael Magee
Regional Brand Director M&M’s Europe and Eurasia: Wendie Rosing
Acceleration Marketing VP Europe: Matthew Graham
Global Brand Director M&M’s: Rainer Struck
U.S. M&M’S Brand Director: Allison Miazga-Bedick