Amazon Music, Moments, Merry Christmas, New Wheels, Baby, Cat
Amazon is trying hard to bring some festive cheer this holiday season with some really creative advertising work. Thanks in large part to the work by London based creative agenyc, Above + Beyond, the internet retailers's latest Christmas campaign for their Music Unlimited service finds a new take on the winning formula of cats and babies.
The first ad called, ‘New Wheels,’ features an adorable little baby who's happily perched on a robot vacuum while grooving to Chamillionaire's 'Ridin' Dirty. As the tiny tot goes by, gangster-style, the line reads: ‘40 Million Songs. One for Every Moment’.
The second ad entitled, ‘Merry Christmas’, stars a seemingly confused cat that's wrapped up in Christmas tree lights listening to the screaming chorus of Kelis’ ‘I Hate You So Much Right Now.'
Both ads will run online through to the end of December in the UK and US.
Agency: Above + Beyond