There’s lots of “World days” throughout the year but World Teacher Day is one we can all relate too. Everyone has been inspired by a tea...
There’s lots of “World days” throughout the year but World Teacher Day is one we can all relate too.
Everyone has been inspired by a teacher at some time. So Magnum Opus Partners and their long-standing client Kilvington Grammar School have put together a social film that speaks not just about Kilvington as a school but about all teachers and the importance
of the role they have in our lives.
The official World Teacher Day falls in Australia during school holidays and is celebrated across the world on a number of different days throughout October, so if there’s anything worth celebrating for a whole month it’s Teachers. Magnum Opus Partners and Kilvington based the social film on a ‘spoken word slam’ format, showcasing teachers and students from the school.
MOP Creative Director Pat Langton said “This was a project very close to my heart, as the script was based on a teacher who had an inspirational impact on me. The fact that the client has allowed us to create this piece is a credit to them: it’s a very unusual thing for a school to do. And this tells a bigger story than just plugging the school: it’s all about celebrating the hard work and efforts all teachers do throughout Australia and the world.”
Director of Marketing at Kilvington Camilla Fiorini said “When Pat presented the concept of the World Teachers Month video, we knew we had something special. The style is very contemporary and engaging, but more than that is the clever use of imagery, powerful and original lyrics and compelling music to remind us of the incredible job teachers do every day. It is an outstanding piece of filmmaking.”
The film runs in conjunction with Kilvington’s Character Initiative Program which is based on teaching good character, ethics and virtues. The film is released today across social channels and posters were created to put up around the school.
The campaign will be rolled out across the month of October.
Agency: Magnum Opus Partners, Melbourne
Executive Creative Director: Mike Allen
Creative Director: Pat Langton
Copywriters: Stephen Yolland & Pat Langton
Art Director: Johnathan Akiki
Account Manager: Alicia Yeoh
Production: Visual Domain/Magnum Opus Partners
Sound Design: Paul McCosh