The end of October is generally known for two things. The first being Halloween. The second is the end of riding season for most motorcycle...
The end of October is generally known for two things. The first being Halloween. The second is the end of riding season for most motorcycle owners. With this in mind, Zulu Alpha Kilo developed a unique retail poster and social post for Harley-Davidson Canada that coincided with these special dates. The idea was to promote Harley-Davidson Genuine Parts and Merchandise with a Halloween theme. The iconic Harley Skull is paid tribute to by literally being made up of every part of the legendary Sportster bike, Forty-Eight®.
Client: Harley-Davidson Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
ACD: Noel Fenn, Andrew Caie
Art Director: Lisa Phuong
Writer: Coleman Mallery
Illustrator: Nabil Elsaadi
Mac Artist: Brandon Dyson, Greg Heptinstall
Agency Print Producer: Kari Macknight Dearborn, Laura Dubcovsky
Group Account Director: David Tremblay
Clients: Jay Own, Director of Marketing. Vesa Mikkola, Marketing Lead.
Printer: Flash Reproductions
This piece follows the most recent campaign Zulu has done for Harley-Davidson called Common Ground and last year’s very successful 1903: A Harley Davidson Café, which you can see below: