Creative agency, Cactus, launched an integrated marketing campaign to promote CommunityAmerica Credit Union’s role as the Official Banking ...
Creative agency, Cactus, launched an integrated marketing campaign to promote CommunityAmerica Credit Union’s role as the Official Banking Partner of the Kansas City Chiefs.
Cactus is handling all strategy, creative and media for the regional effort, which is an integrated, long-term campaign and brand platform designed to significantly increase brand awareness through the seasonal NFL sponsorship, while also leveraging CommunityAmerica’s year-round commitment to Kansas City. Components include TV, print, digital, out-of-home and social media, which the shop will manage alongside CACU’s social team. They will also target Red Friday events before Chiefs’ home games. The campaign is anchored by four videos, which launched on Sept. 4.
The “WE KC” commercials show CommunityAmerica employees showcasing their team spirit. In one, an executive raises his arms in what appears to be a yawn or stretch, but his colleagues view it as The Wave. One worker faithfully executes the movement and it gets repeated throughout the office as if it were a sports stadium. In another, a receptionist tries to answer her phone while wearing giant foam fan fingers. Office workers pat each other’s’ butts, rattle off account numbers as if they were football plays and one-up each other with Chiefs’ bobbleheads, socks, T-shirts and more. Viewers are prompted to “Fan up with Chiefs checking.”
"We wanted a campaign that would reflect the values of CommunityAmerica Credit Union while promoting the Chiefs partnership in a friendly and playful way,” said Ainslie Fortune, VP, Client Services, “and we couldn’t be happier with how the ‘WE KC’ campaign has come together."
As a 75-year-old company and Kansas City staple, CommunityAmerica is ready to grow from middle tier to major player. The primary campaign goal is raising brand awareness.
Both a CACU mission statement and a rallying cry that leverages the Kansas City Chiefs sponsorship, “WE KC” is a recognition and celebration of the pride that the credit union shares with the community, and the fact that as a local non-profit, CACU’s greatest investment is in the community it was built to serve.
CommunityAmerica: Team Spirit
CommunityAmerica: Number One
Client: CommunityAmerica Credit Union
Chief Executive Officer: Lisa Ginter
Chief Member Officer: Rick Schier
Vice President, Marketing: Matt Johnson
Marketing Manager, Creative Services: Jenny Nichols
Senior Content Strategist: Tara Bross
Graphic Designer: Garrett Rice
Digital Marketing Strategist: Eric Sorrentino
Director, Product Marketing & Insights: Geoff Taul
Communications Project Manager: Ashton Barker
Manager, Corporate Communications: Amanda Clark
Manager, Field Marketing and Partnerships: Kevin Lawson
Advertising Agency: Cactus, Denver, CO (USA)
Founder & Chief Executive Officer: Joe Conrad
Partner & Chief Creative Officer: Norm Shearer
VP, Creative Director: Brian Watson
Art Director: Hailey Simon
Senior Copywriter: Shea Tullos
Production Director: Brooke Woodruff
Broadcast Producer: Martha Douglas
VP, Client Services: Ainslie Fortune
Account Supervisor: Jon Barnett
Strategic Director: Mike Lee
Strategist: Megan McCaslin
VP, Creative Operations: Lisa Van Someren
Associate Project Management Director: Jamie Sharp
Media Director: Diana Berry
Associate Media Director: Lisa Hubbard
Senior Media Buyer: Regina Pron
Media Planner / Buyer: Katie Harker
VP, Business Operations: Kris Byers
Office Manager: Cole Pelayo
Director: Docter Twins
Editor: Jeff Wilson
Colorist: Herman Nieuwoudt
Audio Post: Coupe Studios
Sound Engineer: Greg McRae