Getting Divorced? You’re Going To Need A New Mattress.... Toronto-based creative boutique LP/AD unveils a new integrated campaign for E...
Toronto-based creative boutique LP/AD unveils a new integrated campaign for EYRI Iceland Mattresses this week in Brooklyn, New York featuring Robert G. Smith, divorce attorney extraordinaire. The campaign explores the idea that after a messy breakup, a good mattress is the second most important thing to have upon securing a top notch lawyer. The campaign features OOH in Brooklyn, an AI argue-bot to simulate pointless conversations with your ex, and a cross-promo on Tinder.
“In an age of swipe left and swipe right relationships, divorce is pretty real amongst our demographic,” commented Alex Shifrin, Managing Partner for LP/AD. “And when that happens, we just want to be the ones who provide support. Firm, orthopedic support as can only be had from a premium Icelandic memory foam mattress. You know. Skate to where the puck is going to be. That kinda thing.”
The integrated campaign includes a social media outreach with the hashtag #fortherestofyourlife, OOH, a micro-site with an AI chatbot, a presence on Tinder for the recently single and a running promo offering 50% off mattresses, because if you’re going to lose half, so will EYRI. More information available at https://eyri.us/pages/splitsville.
LP/AD is a creative and brand strategy boutique. We launch impactful brands. We engage with principal stakeholders to develop strategies and campaigns that reach consumers. Our clients include Tabasco, Amdocs, Pharmasave, MaRS Innovation, Canadian Red Cross, Canadian Owners and Pilots Association, French Fry Heaven, ZYR Russian Vodka, Dennis' Horseradish, EYRI Iceland Mattresses, Matrix, RIOT Instant Messaging, Proboknow and Geneva Centre for Autism.
Advertising Agency: LP/AD, Toronto, Canada
Creative Director: Alex Shifrin
Art Directors: Erin Rodness, Sergey Skrebnev
Copywriter: Rinita Barua
Photographer: Paul Eng
Account Planner: Sasha Zaprudska