Check out this great, creative work for Budweiser spearheaded by Seattle based creative agency PB& , which hones in on the idea of i...
Check out this great, creative work for Budweiser spearheaded by Seattle based creative agency PB&, which hones in on the idea of individuals coming to America to do what they love and to bring to life the universal values of freedom, ambition and authenticity.
Not surprisingly, many of those people have roots in the Northwest – a region steeped in pioneers and change makers (cue Lewis and Clark, Bill Gates, Boeing and more).
With the help of PB&, Budweiser created America is in Your Hands to honor those who are using their passions to shape America today. They invited award winning filmmaker Tony Fulgham to take a road trip around the Pacific Northwest to meet some of the people that make it such a unique corner of America.
Featured talent includes guitar player Ayron Jones born and raised in Seattle, ecologist Chris Morgan who lives in the North Cascades which he says is “as American as it gets” and chef Nong Poonsukwattana who came to America from Thailand with just $70 in her pocket and started her own restaurant from the ground up.
Principal: Britt Fero
Director of Content: Pete Anderson
Creative: Meredith Abbott
Strategist: Ben Salaman
Director: Tony Fulgham
Executive Producer: Sarah Shipley
Director of Photography: Carrie Robinson
Editor: Andy Seaver