Watch what happens as a newborn hamster escapes a hospital nursery with the entire medical staff on its tail, chasing in hot pursuit in t...
Watch what happens as a newborn hamster escapes a hospital nursery with the entire medical staff on its tail, chasing in hot pursuit in the latest commercial for the 2017 Kia Soul Turbo.
The wildly exciting ad is set to the Motorhead song "Ace of Spades" in a hospital, the spot opens on a young nurse making her rounds in the maternity ward when she happens upon an empty bassinet. Bursting into the hallway, she is joined by other staff members in a futile attempt to catch the nimble newborn hamster and minimize the chaos he leaves in his wake. Emerging on the rooftop helipad, the youngster makes a dramatic leap off the building, and utilizes a make-shift parachute to safely float to the street below where a Turbo Soul is waiting.
Agency: David & Goliath
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Gustavo Sarkis
Creative Director: Basil Cowieson
Creative Director: James Cohen
Director of Broadcast Production: Paul Albanase
Executive Broadcast Producer: Curt O'Brien
Chief Strategic Officer: Wells Davis
Associate Planning Director: Ed Gibson
Senior Project Manager: Genie Lara
Junior Project Manager: Paul Stephens
Managing Director: Jeff Moohr
Group Account Director: Mike O'Malley
Management Supervisor: Aleks Rzeznik
Senior Account Executive: Annelise Lorenzo
Product Information Manager: Mark McNaul
Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Daniella Vargas
Digital Account Director: Marco Koenig
Digital Senior Account Executive: Rebecca Hanson
Director: Matthijs Van Heijningen