Indian Motorcycle, America’s first motorcycle company, has created the world’s first tattoo ink composed of the carbon from freestyle mot...
Indian Motorcycle, America’s first motorcycle company, has created the world’s first tattoo ink composed of the carbon from freestyle motocross icon Carey Hart’s modified Indian Scout Hooligan racing bike. The carbon was carefully extracted from a sample of tire rubber obtained from a burnout Hart performed on the bike.
Now die-hard Indian Motorcycle loyalists and Carey Hart fans can bond with the freestyle motocross legend like never before, getting their own tattoos using this rare ink infused with Hart’s burnout. Hart was the first subject for the ink, getting tattooed with his newborn son’s name.
“There will always be a bond between my son, myself, my motorcycles — my whole family,” said Hart. “It’s pretty cool to be the first person who has their motorcycle tattooed in their skin.”
The safe and sterile ink from Hart’s burnout was distilled by ink-making pioneer, Franco Vescovi of Nocturnal Ink. It will be used exclusively at Vescovi’s Vatican Studios in Lake Forest, CA and at four Hart & Huntington Tattoo shops in Las Vegas, Orlando, Niagara Falls and Nashville beginning July 11th until they run out, and the ink is gone forever.
The campaign, created by Team One, Publicis Groupe's premium and luxury brand agency, includes a partnership with Inked Magazine including an advertorial spread in the July/August issue and a 90-second film that will be hosted on indianmotorcycle.com/inked and on YouTube https://youtu.be/oitXwKcij-s.
“Since 1901, Indian Motorcycle has been a trailblazer, establishing a wide range of “firsts” in manufacturing, racing or other legendary motorcycling achievements, and this is another example of Indian doing something that’s never been done before,” said Reid Wilson, Director of Marketing for Indian. “Indian Motorcycle Ink embodies our value of leading, rather than following, to blaze entirely new trails where others have never ventured.”
Advertising Agency: Team One, California, USa
Group Creative Director: Craig Crawford
Creative Director: Johnnie Ingram
Associate Creative Director: Geoff Vreeken
Photographer: Matt Hartz
Producer: Leah Bohl
Associate Producer: Claire Allman
Account Director: Landon Nguyen
Account Supervisor: Justin West
Director/DP: Leo Zuckerman
Producer: Andrea Sheffield
Assistant Camera: Kenneth Merrill
Gaffer/Grip: Levi Williams
Production Assistant: Lisa French
Sound Recordist: Kevin Santiago
Editor: Leo Zuckerman
Colourist: Clinton Homuth / Alter Ego
Sound Design/Mix: Matt Kielkopf