BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that...
BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that tends to prefer the less expensive manual transmission option.
Leftover Art was born, a sustainable design project that gives new life to a driver’s left shoe. Partnering up with two upcoming Dutch designer duo Annebel & Esther, we created a one-of-a-kind Collection based on residual left shoes. That will inspire all automatic drivers.
Advertised brand: BMW Netherlands
Advert title: Leftover Art
Media: Content, Film
Advertising Agency: Fel, Amsterdam, The Netherlands
Agency website: http://fel.nl
Creative Director: Ferry Bol
Art Director: Babo Schokker
Copywriter: Tim Timmermans
Account director: Alwin Houthoff
Artists: Annebel de Kok & Esther van Brakel
Production company: Linh Kruger
Published: July, 2017