Advertising agency, walker Zurich, has created an intense new film for international hair care brand, Syoss, drawing upon the daily strug...
Advertising agency, walker Zurich, has created an intense new film for international hair care brand, Syoss, drawing upon the daily struggles that commuters go through and how envious they are of one woman who maintains perfect hair during the madness. The film is entitled The Thief as it focuses on how merciless the morning commute can be by stealing our sleep, breakfast and time it takes to do our hair.
walker Zurich has used the struggles of morning travel to create a dramatic film for international hair care experts, SYOSS, highlighting the perfection of one woman’s hair during the commute, whilst everyone else looks on in envy as they battle for their desired look.
The film, entitled The Thief, runs across online and social and tells the all so familiar story of an everyday commuters fight to look up to standard. As many know, the day often begins mercilessly for commuters. Robbed of their mornings, they have little time to prepare themselves for the working day ahead. It's exactly this sense of theft that is emphasised in the latest online film by walker Zurich for SYOSS. The film combines a thief metaphor with fast cuts and humour to portray time-pushed commuters as a victims with bad hair.
Directed by Joachim Zunke through production company, Cobblestone, the film features a music score by Lukas McNally and Tim Knapp. With The Thief, German chemical and consumer goods company, Henkel, launches its 2017 Get SYOSSED campaign in Switzerland.
Pius Walker, Creative Director at walker Zurich, said: “With this film we wanted to create something that was different to the usual mould that hair ads stick to. We’re lucky enough to have a client who allows us to do this and push away from the conventional.”
Agency walker Zurich
Account Director Cornelia Nünlist
Writer Roger Beckett
Art Director Stefanie Huber
Strategy & Concepts Catherine Elf
CEO (Inhalt&Form) Dominik Stibal
Creative Director (Inhalt&Form) Karin Estermann
Project Manager (Inhalt&Form) Manuela Marty
Marketing Manager (Henkel Beauty Care) Christian Volk
Executive Producers (Cobblestone) Pieter Lony & Juri Wiesner
Director of Photography (Cobblestone) Joachim Zuncke
Director (Cobblestone) Franziska Krentzien
Lighting (Cobblestone) Philipp Gerhardt
Styling Imke Hille
Hair/Make Up/Special Effects Nadin Wagner
Editor Alex Kutka
Compositing Artist Sven Schönmann
Postproduction Supervisor Tanja Bruhn
Sound design Michael Krüger & Christopher Szillat
Music Lukas McNally & Tim Knapp