In Portrait mode on the iPhone 7 Plus, you don’t just look good. You look fantastic. It's just another lazy day at the Family Barber...
In Portrait mode on the iPhone 7 Plus, you don’t just look good. You look fantastic. It's just another lazy day at the Family Barber Shop. After the stylist puts the finishing touches on a customer's new 'do, a young employee opens the camera on his iPhone 7 Plus and documents the finished look. When a passerby sees the picture hanging in the shop window, he goes in for a cut himself. Before long, customer after customer repeats the cycle in a montage set to the tune of William Onyeabor's "Handsome Man." The building is soon covered in stylish portraits, and the line for its services now stretches along an entire city block. This trend continues for so long, through sunny and storm days alike, that even Pops is taken off guard. At the end of yet another long day, three barbers collapse on the styling chairs, surrounded on all sides by a sea of clipped hair, while a young worker drops his broom and dances to the tune.
Ad Agency: Apple In-house