Venice-CA production company Rodeo Show directing duo Mccoy | Meyer humorously prove that mouthwash is more than a hygienic practice, but...
Venice-CA production company Rodeo Show directing duo Mccoy | Meyer humorously prove that mouthwash is more than a hygienic practice, but rather a catalyst for a bold lifestyle in the new LISTERINE UK “Bring Out The Bold” campaign out of The MRY Agency, J. Walter Thompson Worldwide and Tongal. With a tongue-in-cheek approach, the campaign includes two spots that explore the less-than-ordinary daily routines of a professional breakdancer Dan Dewhirst and professional stuntwoman Christie Aaria Emby to unveil the rituals of a truly “bold” individual.
The directing duo infuses their signature comedic flair to create a narrative that highlights the thrilling moves of both the break dancer and the stuntwoman, augmenting seemingly mundane and ordinary daily activities like cutting butter and making a smoothie with the utmost stylized finesse. The dynamic stunt scene by Christie Aaria Emby was filmed at St. Anne’s Cathedral in London, where scenes from the action film 28 Days Later were also shot.
“It's always great to work with a brand that grants us complete creative freedom to insert our cheeky sense of humor,” notes the directing duo. “Most importantly, Christie and Dan proved to be incredible talent, with unmistakable charm that exudes in every frame. We're already looking forward to our next project with LISTERINE UK coming this summer."
Directed by: Mccoy | Meyer
Agencies: MRY, J. Walter Thompson Worldwide, Tongal
Executive Producer: Scott Killinger
Produced by: Joseph Ryan Martinez, Courtney Harmstone
Cinematography by: Ryan Wood
Edited by: David Andreini, Cutters LA
VFX Supervisor: Patrick Kujawski
Original Score: Adrian Walther