Pantene launched a premium collection Pantene Gold Series to better serve the unique hair needs of African American women. This week it...
Pantene launched a premium collection Pantene Gold Series to better serve the unique hair needs of African American women.
This week it launches an artful TV commercial that celebrates the beauty, diversity and heritage of African American hair, the next chapter in its "Strong is Beautiful" campaign. The images and the poetry of the copy are striking, a celebration of strong women.
Grey NY, Ad Agency
Joanna Carver, Global Group Creative Director
Thom Hackett, Creative Director, Copy
Arturo Macouzet, Creative Director, Art
Emily Pracher, Art Director
Emma Armstrong, EVP, Global Account Director
Courtney Berry, SVP, Account Director
Erica Giordano, VP, Account Director
Colleen Paxton, Senior Account Executive
Sumner Payne, Assistant Account Executive
Lindsey Randolph, Global Planning Director
Jhanell Biggs, Strategist
Anna Gerz, Strategist
Judi Nierman, VP/Executive Integrated Producer, Townhouse
Lauren Gordon, Integrated Producer, Townhouse
Jayne Horowitz, VP Director of Art Integration,Townhouse
Ben Dorenfeld, Music Producer, Townhouse
Holle Singer, Editor, Consulate
Chuck Amos, Pantene Hair Stylist
Music: 'Gomenasai' by Kelela