Amen Uruguay presents "We are all women", a new campaign planned and created by its specialized area in Citizen Communication. ...
Amen Uruguay presents "We are all women", a new campaign planned and created by its specialized area in Citizen Communication. The work was developed for UN Women, with the objective of raising the awareness of the world population about the violence that exists day by day against the women of the whole planet, revealing a point of view capable of promoting respect.
"We did this campaign for Uruguay, but when they saw it, although the United Nations has a lot of approval processes, they asked us globally," says Julian Kanarek, Director of Amén Citizen Communication. He added: "This is an international level production and everybody worked honorably; the actors, the directors. It's a huge effort from a lot of people."
#WeAreAllWomen, conceived by the UN Women Uruguay office, attends to the characteristics of a global problem traying to add as emitters all those citizens consubstantiated with the cause that may be issuers of the same, sharing this campaign in their different social networks.
The spot begins with a situation of tension in a couple, although it does not expose explicit violence the violence of the male is evident and is transmitted. Then the piece goes back and runs through the life of that violent man, who at one point was a teenager, then a boy, a baby and before his own birth, obviously a woman.
"One of the things that we emphasize from the United Nations is to try not to show, because it is proven that violence can be reproduced if it is shown," explains Magdalena Furtado, UN Women Coordinator in Uruguay.
To carry out the campaign, they had the support of Bombay Films (Direction of Gustavo Pérez), the Ministry of Public Health of Uruguay, the Municipality of Montevideo and Pereira Rossell Hospital.
Executive Creative Director: Ignacio Vallejo
Creative Director: Gabriel Lista
Art Director: Victor Calistro
Copywriter: Rodrigo Gastan y Victor Calistro
Amén Citizen Communication Director: Julián Kanarek
Audiovisual Production: Bombay Films
Responsible for the client: Magdalena Furtado
Production Company: Bombay films
Director / Producer: Gustavo Perez
Postproduction: Bombay Films
Sound: Australia Music