84 Lumber Super Bowl “story intro” ad: 90 seconds, national, just prior to halftime. A Mexican mother and daughter embark on a journ...
84 Lumber Super Bowl “story intro” ad:
90 seconds, national, just prior to halftime.
A Mexican mother and daughter embark on a journey. The spot ends before they reach their destination. Viewers are directed online for the conclusion.
Approximately 3 minutes. Journey84.com
Spot will not be revealed until after the Super Bowl ad has aired.
Why two parts?
84 Lumber’s intended Super Bowl spot, and in particular its depiction of a wall, was rejected by FOX as “too controversial.” The online spot conveys 84 Lumber’s message.
Chief Creative Officer: Rob Schapiro
CD: Dave Vissat
ACDs: Derek Julin, Kevin Corfield
Chief Client Officer: Jeff Maggs
Account Dir.: Lauren Tedesco
Sr. Account Mgr.: Dana Lucas
Assoc. Broadcast Dir.: Kathy Baldauf
Agency Production: FIXER Partners, New York
Exec Agency Producers: John Noble, Brad Powell
Production Co.: Sanctuary, Los Angeles
Director: Cole Webley
D.P.: Justin Brown
CD: Matt Wilson
Line Producer: Christopher Cho
Exec. Producer: Preston Lee
Heads of Production: Adam Litt (Sanctuary), Leopoldo Luisetti (La Casa Films)
Production Designer: Christopher Lagunes
Editorial: Final Cut, New York
Editor: Jeff Buchanan
Exec Producer: Sarah Roebuck
Producer: Penny Ensley
Head of Production: Jen Sienkwicz
Assistant Editor: Geoff Hastings
Cutting Assistant: Andre Castiglioni
Visual Effects: Method Studios, New York
Executive Producer: Stuart Robinson
CG Supervisor: Boaz Livny
VFX Supervisor: Eliza Pelham Randall
Flame Artists: Stephen Morris, Jared Pollack
Senior VFX Producer: Bennett Lieber
Color Grading: Company 3, New York
Colorist: Tom Poole
Music: Future Perfect, Santa Monica, Calif.
Composer: Victor Magro
Producer: Max Gosling
Audio Post: Heard City, New York
Sound Mixer: Phil Loeb