Subaru of America debuted a series of new commercials centered around the launch of the all-new 2017 Impreza. The new work showcases the ...
Subaru of America debuted a series of new commercials centered around the launch of the all-new 2017 Impreza. The new work showcases the automaker's latest evolution of the brand's entry-level vehicle, built with millennials and their on-the-go, ever-changing lifestyles top of mind. Available in a sleek sedan or versatile 5-door style, the 2017 Impreza is ideal for navigating slick city streets or jetting off on an adventure to the great outdoors – and everywhere in between.
The three national television spots – "More," "Moving Out" and "Rewind" – give viewers a unique glimpse into the lives of Impreza owners and the intimate moments when Subaru's uncompromising commitment to safety and reliability matter the most. While showcasing the different personalities that may find themselves behind the wheel of an Impreza, the spots pay tribute to the personal experiences that unite all Subaru drivers on the road.
"The all-new Impreza advertising campaign focuses on the intimate experiences that unite us all," explained Alan Bethke, senior vice president of marketing, Subaru of America, Inc. "With major gains in handling performance, crash safety and ride comfort, the 2017 Impreza offers customers a smooth and trusted ride, ready for wherever the road takes them."
The three new spots, created by Subaru of America in collaboration with agency partner Carmichael Lynch, will air in 60 second formats on national television, as well as be featured through targeted digital and social media promotions. The campaign highlights three experiences where Subaru drivers relied on the trusted Impreza in life's most precious moments, as detailed below:
"More" – Bringing home a puppy and bringing home a baby. While they are two very different paths in life, they couldn't be more similar. The new Subaru spot called "More" shows that no matter how different our lives may seem, there are some feelings that we all share.
"Moving Out" – Most parents would agree, kids grow up too fast, and that's why we hold close the things in life that stay stagnant from childhood to adulthood. The new Subaru spot called "Moving Out" features the story of a little boy who grew up all too fast, the parents who can't believe how quickly the years flew by, and the car that's been there for them all along.
"Rewind" – Anyone who's been in a car accident knows what it's like to wonder how it could all have been prevented. "Rewind" is a new Subaru spot that tells the surprising story of a couple who found a way to prevent the unthinkable, thanks to their car.
Ad Agency: Carmichael Lynch