The NFL today premiered a new TV commercial starring Super Bowl Babies saluting legends of the game. The new commercial – “SUPER BOWL B...
The NFL today premiered a new TV commercial starring Super Bowl Babies saluting legends of the game.
The new commercial – “SUPER BOWL BABY LEGENDS” – expands upon last year’s “The Super Bowl Babies Choir” spot, which highlighted how every year since 1968 Super Bowl Babies have been born to fans of the winning team.
This time around, the Super Bowl Babies explain what the true inspiration is behind the making of that family and how the greatness of Super Bowl players, coaches, and legends on that night inspire their creation. Set to the world-famous song “You're the Inspiration” by Grammy Award-winning and multi-platinum selling band Chicago, a cavalcade of star baby look-alikes appear on screen in quick succession.
"We are excited to build upon the success of last year’s Super Bowl Babies campaign,” said DAWN HUDSON, the NFL’s Chief Marking Officer. “Through our new spot, we wanted to celebrate the players, coaches, and legends who have helped make football America's game while also engaging viewers of all ages in a fun fashion."
The commercial, created by Grey New York, features unforgettable baby look-alikes of Pro Football Hall of Fame members Coach Mike Ditka, Michael Irvin, Coach Vince Lombardi, and Joe Namath, as well as Coach Bill Belichick, Marshawn Lynch, and Von Miller, who is portrayed by the daughter of former NFL star Ty Law, and the Vince Lombardi Trophy.
The spot concludes with a final “Who’s Next?” with Atlanta Falcons running back Devonta Freeman eyeing Coach Belichick with the Super Bowl trophy between them.
CREATIVE AGENCY: Grey New York
Spot Title: Super Bowl Baby Legends
First Air Date: February 5, 2017
Agency: Grey NY
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Jeff Stamp and Leo Savage
Group Creative Director: Joe Mongognia
Creative Director/Art Director: Mike Cicale
Project Director: Hank Romero
SVP, Account Director: Alan Perlman
Senior Account Executive: Lucy Hallowell
Assistant Account Executive: Michael Jones
Executive Strategy Director: Tony Lederer
Senior Strategist: Ben Michaels
EXECUTIVE PRODUCTION: Townhouse
Townhouse President: Bennett McCarroll
Townhouse SVP Head of Integrated Production: James McPherson
Townhouse VP Producer: Bruce McDonald
Townhouse Assistant Producer: Alex Litke
Townhouse VP Music Producer: Zach Pollakoff
PRODUCTION (LOCATION): Partizan
Director: Antoine Bardou-Jacquet
DP: Bob Yeoman
Executive Producer: Lisa Tauscher
Head of Production: Molly Griffin
Producer: Jeff Rohrer
EDITORIAL: Final Cut
Editor (Super Bowl Spot): Patrick Colman
Executive Producer: Sarah Roebuck
Head of Production: Jen Sienkwicz
Producer: Lena Lobel
Editor (Social Spots): Sophie Solomon O’Connell
Editor (BTS Spot): Dan Berk
POST PRODUCTION: Significant Others
Creative Director: Dirk Greene
Lead VFX Artist: Betty Cameron
VFX Artist: Eric Gelgand
Lead GFX Artist: Phillip Brooks
GFX Artist: Will Kim
GFX Artist: Lawrence Calderon
Sound Mixer: Terressa T. Tate
VFX Producer: Alek Rost
Assistant Producer: Kyra Hendricks
COLOR COMPANY: Color Collective
Lead Colorist: Alex Bickel
Colorist: Mike Howell
Executive Color Producer: Claudia Guevara