See the new Sainsbury's advert and watch Britain dancing to Food Dancing (Yum Yum Yum) by MysDiggi. Filmed in real kitchens all acr...
See the new Sainsbury's advert and watch Britain dancing to Food Dancing (Yum Yum Yum) by MysDiggi.
Filmed in real kitchens all across Britain, this captures people experiencing the simple pleasure of dancing whilst cooking. Whatever your particular style of dancing, however you like to cook, that moment when you’re sizzling and jiggling away to a tune, that’s living well.
Sainsbury's worked with UK Hip Hop artist MysDiggi, who incidentally had his first job at Sainsbury’s, to create a bespoke track and music video showcasing Britain Food Dancing.
More food dancing below...
Ad Agency: Wieden + Kennedy, London
Creative directors: Scott Dungate, Sophie Bodoh
Creatives: Philippa Beaumont, Andrew Bevan, Freddy Taylor
Design director: Karen Jane
Designers: Stephanie McArdle, Tobias Bschorr
ECDs: Tony Davidson, Iain Tait
Production company: Knucklehead
Director: Siri Bunford
Editorial company: Final Cut
VFX: Time Based Arts
Food photographer: David Sykes
Portrait photographer: Josh Cole