BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us. To showcase the technological innovation in ...
BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us.
To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes.
Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.
Advertising Agency:BBDO, Paris, France
Chief Executive Officer:Severine Autret
Strategic Planning:Nicolas Orsoni
Executive Creative Director:Matthieu Elkaïm, Julien Benmoussa
BBDO Paris:Matthieu Elkaïm
Creatives:Clément Dantzer, Benoit Lagalle
Group Managers:Paul Johanet, Charlotte Montrichard
Project Manager:Sandra Sancho
Community Manager:Christophe Werbrouck
Production Department:Julien Sanson
Post Producer:Martine Ferey
Motion Designer:Jeremy Delhuvenne