James Corden returns to our screens in the latest Confused.com TV advert, as the brand looks to accelerate growth in 2017. The second i...
James Corden returns to our screens in the latest Confused.com TV advert, as the brand looks to accelerate growth in 2017.
The second in the series of driver-focused TV adverts for the site which is no.1 for car savings sees Corden behind the wheel once again, landing another driver win with a perfect park.
Building on the success of the first ad launched in summer 2016 - which saw Corden enjoying a miraculous run of luck as every set of traffic lights turned green as he drove through London - the latest offering has relocated to the bright lights of Hollywood.
Still celebrating the driver wins that Confused.com is now synonymous with, Corden – again joined by a companion – navigates hilarious obstacles and LA traffic to successfully complete a notoriously difficult parallel park outside a hip Hollywood eatery.
The new advert comes as Confused.com has been unveiled as the no.1 site for car savings, providing more opportunities for drivers to save money than any other website.
The brand has extended its already comprehensive range of motoring products. It now covers the widest range of money-saving offerings, including MOT & service comparison, car buying and selling, tyre comparison, and both petrol and parking price comparison tools.
In addition to the launch of its new advertising campaign starring Corden, a fully-integrated marketing campaign and a number of national media partnerships have also been secured. These include sponsorship of Drivetime across the Heart network, and a weekly column in the Sunday Times motoring supplement.
Commenting on the new advert and company direction, Paul Troy, CMO of Confused.com said: “It’s great to end the year on a high by moving into pole position in terms of leading the category for car savings. Confused.com is now no.1 for car savings, providing more opportunities for drivers to save than any other site, which is exactly where we wanted to be. This latest ad is bigger and better than the first, and demonstrates how Confused.com is moving up a gear when it comes to driver wins and providing car savings to millions of customers.”
Nik Studzinski, chief creative officer at Karmarama added: “We couldn’t be more delighted with our new advert for Confused.com, which sees James Corden secure yet another driver win – this time with the perfect park. It follows the first in the series, which worked incredibly well to establish the business as the ultimate destination for drivers. We’re confident that this next phase will not only consolidate, but build on the success of the first.”
Project Name: Perfect Park
Brief: Continuation of Confused.com’s campaign to establish their driver focused positioning with the celebration of a bigger and better driver win – the perfect park.
Client Name: Paul Troy
Client Job title: CMO
Creative Agency: Karmarama
Creative team: Paul Pearson and Laila Milborrow
Creative Director: Nik Studzinski
Planner (Creative Agency): Will Hodge
Agency Producer: Rebecca Hunter
Business Lead: James Denton-Clark (Managing Partner)
Account Director: Eilidh McGregor
Production Company credits:
Production Company: Independent Films
Director: Gary Freedman
Producer: Jason Kemp
Production Manager: Patrick Bailey
Director of Photography: Hoyte Van Hoytema
Production Designer: Philip Salick
1st AD: Lars Winther
Offline Editor: Adam Spivey
VFX Post House: MPC
VFX Supervisor: Dan Sanders
VFX Artist: Daniel Benjamin
VFX Producer: Hannah Ruddleston
VFX Team: Shalwin Shaiju, Sreenivasa Aditya Yanam, Amit Shukla, Maheswar Konda, Akhil K.P.
Colourist: Jean-Clement Soret
Shoot Supervisor: Eric Pascarelli (Freelancer)
Sound Design: Sam Ashwell
Music Company: Theodore