To celebrate a new brand era and introduce its new global tagline (“Experience Amazing”), Lexus will feature the sexy Lexus LC performanc...
To celebrate a new brand era and introduce its new global tagline (“Experience Amazing”), Lexus will feature the sexy Lexus LC performance coupe and redesigned Lexus LS luxury sedan in this new commercial during the 2017 Super Bowl LI.
Titled “Man & Machine,” the ad features dancer Lil Buck and the latest single from Sia, “Move Your Body.” The spot parallels the relationship between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models. Minnie Driver debuts as the new voice of Lexus.
"Man & Machine" was directed by film and music video director Jonas Åkerlund with styling from B Åkerlund. Team One is the agency behind the spot.
To celebrate the next chapter in Lexus' history, the company today unveiled a 60-second extended version (above) of its Super Bowl spot featuring the LC, as well as a few surprises. The spot, titled “Man & Machine,” recognizes the parallels between the shapes and movements of the human form and the power and athleticism of Lexus' most premium models. The spot features movement artist Lil Buck and music from chart-topping recording artist Sia. A 30-second version of “Man & Machine” that also includes the all-new LS 500 will air during the second quarter of Super Bowl LI on Sunday, Feb. 5.
Agency: Team One
Chief Creative Officer: Chris Graves
Creative Director: Kathryn Nyquist
Associate Creative Director: Ryan DiDonato
Account Director: Amy Oars
Management Supervisor: Jay Thongnop
Account Executive: Kellen Laker
Senior Producer: Leah Bohl
Director of Project Management: Sylvia Gutierrez
Program Manager: Jamie Lau
Business Affairs: Janet Anderson
Production: Serial Pictures
Director: Jonas Akerlund
Post Production: Chimney Pot
Stylist: B Akerlund
Talent: Lil’ Buck
Song: Sia “Move Your Body”