Twist’s latest campaign for Heluva Good! Cheese reminds viewers that during fireside chats or intense bidding wars, flavor is always wo...
Twist’s latest campaign for Heluva Good! Cheese reminds viewers that during fireside chats or intense bidding wars, flavor is always worth enjoying. The first 2 spots to air of Matt Pittroff’s humorous campaign points out that whether you are venturing into the great outdoors or frequenting yard sales, hunger strikes and flavor is always calling. The new campaign encourages viewers to strike gold with nachos, a grilled cheese or cheese fondue and use fantastically flavored Heluva Good! Cheese.
Spot Titles: “Camping” and “Garage Sale”
Agency: New Honor Society
VP, Group Creative Director: Terry Stewart
Creative Director: Tom Nations
Agency Producer: Derek Burr
Executive Producer: Larry Israel
Producer: Beth Martychenko
Senior Copywriter: Zack Swyers
Production Company: Twist
Executive Producer: Alissa Liebert, Jim Geib – President/EP, Amyliz Pera/EP
Director: Matt Pittroff
Line Producer: Steve Blair
Editorial Company: 90 Degrees West