UK estate agent Savills announces the launch of its new integrated campaign, which will include TV advertising for the first time. Conceive...
UK estate agent Savills announces the launch of its new integrated campaign, which will include TV advertising for the first time. Conceived and executed by creative agency isobel, the move is part of the brand’s efforts to drive awareness and engagement with a wider audience and establish the estate agency as the go-to for a highly professional yet very personal experience when selling, buying or renting a home
Kicking off with two TV adverts – House Unfaithful and Mancave – the campaign uses a light touch of humour to explore and celebrate our relationships with our homes, whatever our life stage.
Shot by award-winning comedy director Ric Cantor, the two 30” spots, bought by Arena Media, will run for a period of eight weeks, breaking in ITV’s new prime-time drama Victoria on Sunday 11th September at 21:15.
In addition to the TV spots, aimed at driving awareness of Savills, isobel has created numerous print and digital elements. All the assets have been designed to showcase the various elements of expertise that make Savills first choice for anyone looking to move or let their home, including in-depth market knowledge, UK wide coverage, an international network, and exceptional negotiating skills.
Client: Savills Residential
Head of Consumer Marketing: Alison Dean
Director, Marketing: Charlotte Wright
Ad Agency: isobel
Account Partner: Paul Houlding
Planning Partner: Steve Hastings
Creative Director: Rob Fletcher
Business Director: Bridget Fitzpatrick
Account Manager: Katherine Jones
Account Executive: Juliet Cornick
Producer: Denise Robinson
Production Company: Hungryman
Director: Ric Cantor
Producer: Ben Roberts
Post House: Jam Films
Audio: Jim Griffin at Jungle
Editor: Jinx Godfrey at Marshall Street Editors
Media agency: Arena Media