The pitch: Creative agency DUDE, Milan helped Napapijri define their new global positioning and build a strong F/W campaign to launch it. ...
Creative agency DUDE, Milan helped Napapijri define their new global positioning and build a strong F/W campaign to launch it.
By bringing together the themes of exploration and discovery that were part of the brand DNA in the past and its new urban dimension, we created a unique visual and philosophical journey through the city to remind our target that your everyday can be an amazing adventure.
“There is Always A Journey” is an integrated brand story told in partnership with five international Instagram-stars as brand ambassadors, and built through print, social contents, and a 60” film anthem.
Advertised brand: Napapijri
Advert title: There is Always a Journey
Advertising Agency: DUDE, Milan, Italy
Creative Directors: Livio Basoli & Lorenzo Picchiotti
Art Director: Luca Riva
Copywriter: Nicolò Carrassi
Photographer: Carioca Studio - 1861
Other additional credits:
Account: Giulia Borina
Executive Producer: Ivan Merlo
Producer: Patrizia Gatto, Valentina Mentasti
Film Director: Lorenzo Del Bianco
Dop: Luca Costantini
Film Editor: Seba Morando
Music: Pontus Berghe
Sound Design: Matteo Milani
Color: Giorgia Meacci