How is a parking pass machine like a prostate exam? Prostate Cancer Canada teams up with CFL legend Damon Allen to help get a serious messa...
How is a parking pass machine like a prostate exam? Prostate Cancer Canada teams up with CFL legend Damon Allen to help get a serious message across about early detection during Prostate Cancer Awareness Month.
Have you ever retrieved a parking pass from a machine and thought "Gee, this is as easy as getting my prostate checked?" No? Well, now you might, thanks to this cheeky initiative intended to raise awareness that prostate cancer is the most common cancer in men, and that, when detected early survival can be over 90%.
The time-limited social awareness campaign is running this September, during Prostate Cancer Awareness Month. It's all intended to trigger a discussion about prostate cancer and to encourage men to talk to their doctor about their personal risk and an early detection strategy that's right for them, including when to get a baseline PSA test. via: Prostate Cancer Canada
The ad is a little strange but the message is important gentlemen, go here for more http://www.prostatecancer.ca/TalkProstate
Project: The Parking Lot Prostate Exam Project
Client: Prostate Cancer Canada
Director, Digital Marketing: Yaz Maziar
Director, Partnerships and Business Development: Falyn Katz
Ad Agency: FCB, Toronto, Canada
CEO: Tyler Turnbull
Co-Chief Creative Officers: Jon Flannery, Jeff Hilts, Nancy Crimi-Lamanna
Art Director: Simon Tuplin
Writer: Peter Gardiner
Account Director: Lora Landriault
Account Executive: Olivia Selbie
Head, Broadcast Production: Judy Hamilton
Broadcast Producer: Rea Kelly
DOP and Editor: Jorge Vasconez
Director, Print Production: Victor Carvalho
Print Producer: Bruce Ellis
VP Director of Strategic Planning: Heather Segal
Digital Strategist: Shelagh Hartford