Bridgestonen today released its latest advertising campaign, leveraging its Official Tire status with the NFL and NHL showcasing two of to...
Bridgestonen today released its latest advertising campaign, leveraging its Official Tire status with the NFL and NHL showcasing two of today's most popular athletes: Larry Fitzgerald P.K. Subban.
In a commercial titled "Go Long", Fitzgerald of the Arizona Cardinals explains the benefits of the Bridgestone Dueler H/L Alenza Plus tire. Fitzgerald, who is recognized for his long hair and ability to stretch the field, "goes long" to show the long-lasting durability of the Bridgestone Dueler H/L Alenza Plus tire, which is backed by an industry-leading 80,000 mile limited treadwear warranty.
"It was great being on set with these guys and to learn more about the company," said Fitzgerald. "I'm excited to be on board as they are such a quality brand and have been a long-time supporter of the NFL."
The second commercial titled "Ice Cream", Nashville Predators defenseman, P.K. Subban, recipient of the 2013 Norris Trophy and a two-time NHL® All-Star, puts Bridgestone Blizzak WS80 winter tires to the test through a winter obstacle course with the help of Bridgestone engineers.
"Being involved with a brand that truly understands the needs of its customers is important to me, and I'm excited to help Bridgestone educate drivers on the safety benefits of Blizzak winter tires," said Subban. "Bridgestone is based in Nashville, has their name on my home barn and supports hockey and the local community. Working with them is a natural fit."
Agencies: Publicis Dallas
SVP Executive Creative Directors: Eric Moncaleano, Bob Moore, Julia Melle
Art Directors: Justin Wright, Blake Cleavenger
Copywriter: Allan Manaysay, Jacob Latchen
Executive Producer: Nicky Furno
EVP, Worldwide Managing Director: Rick Rogers
VP Group Account Director: Sarah Hartline
Senior Account Executive: Matthew Duerr
Account Executive: Claire McFarland
SVP Group Planning Director: Rosalyn Rawitscher
PBM/Producer: Ellen O'Donnell
Project Manager: Sharon Parsons
Production Company: Gifted Youth
Director: Jake Szymanski
Ex Producer: Dal Wolf
Producer: Stephan Mohammad
FX Company: Method
VFX Supervisor: Ben Walsh
VFX Producer: Mike Zavala
Senior Executive Producer: Stephanie Gilgar
Flame Artist: Matt Welch
Comp: Toma Bowen
Comp: Melissa Whitcomb
Comp: Syam Karumanthil
Graphic Design: Alex Gibbs
Matte Painting: Brandon Rachel
Matte Painting: Thom Price
VFX Coordinator: Annalisa Torina
Editorial Company: Whitehouse Post
Editor: Heidi Black
Producer: Jennifer Mersis
Audio Record & Mix: Lime Studios
Blooper reels from the campaign...