Britney Spears joins Kevin Bacon in the latest advert for EE and Apple Music, the first time the pop princess has appeared in a UK bran...
The campaign will run for one month from 26 August across print, TV, video-on-demand, digital, social media and out-of-home, including the London Underground and an Oxford Circus station takeover.
Agency - Saatchi & Saatchi London
Executive creative directors- Rob Potts, Andy Jex
Creative director - Adam Chiappe
Creatives - Ben Mills, Matt Butterfield
Producer - Richard Firminger
Assistant producer - Beth Tomblin
Production company - Hungryman
Director - Hank Perlman
Editor - John Smith
Producers - Josh Goldstein, Matt Buels
Post-production - MPC
Audio post-production - Factory