Earlier this summer, Google For Work used a variety of online and mobile media placements to debut three :15 video ads spotlighting IT deci...
Earlier this summer, Google For Work used a variety of online and mobile media placements to debut three :15 video ads spotlighting IT decision makers. Conceived by Stinkdigital and directed by Vincent Lin of Valiant Pictures, each of the beautifully shot lifestyle spots features a different decision maker in a unique environment where solutions from Google for Work and Android are poignantly demonstrated.
For example, "Choice" focuses on how Google for Work and Android maximize options for the use of devices and what's on them; the visual story and voiceover of "Foundation" address making jobs easier for everyone; and in "Impact," viewers can see how Google for Work and Android help maximize time in and away from the office.
For Stinkdigital, the creative team was led by executive creative director Ben Hughes, creative directors Mark Gardner and Chris Knight, and executive producer Patrick Krulik. "The insight and creative ideas we received from the clients and the team at Stinkdigital gave us a lot to work with," Lin began. "We worked closely with them to fine-tune the direction, then produced, filmed, and managed the project's post-production from end-to-end. Handling everything in-house allowed us to be extremely cost-effective while ensuring each story was as impactful as possible."
"During production, we threw our characters into each setting and allowed the camera to flow freely, capturing moments where their expressions and actions were natural," said Lin, adding: "We secretly rolled between takes on many occasions."
For Stinkdigital, credit also goes to video producer Luciana Alamo and junior producer Marta Nelson.
Project Name: Google for Work | Android "Choice," "Foundation," and "Impact"
Running Time: 3 x :15
Camera Package: Red Dragon
Film Locations: In and around New York City
Client: Google for Work
Ad Agency: Stinkdigital
Executive Creative Director: Ben Hughes
Creative Directors: Mark Gardner, Chris Knight
Executive Producer: Patrick Krulik
Video Producer: Luciana Alamo
Junior Producer: Marta Nelson
Production Company: Valiant Pictures
Director: Vincent Lin
Executive Producer: Matthew D'Amato
Producer: Amalia Bradstreet
Director of Photography: Adam Donald
Production Designer: Javiera Varas
Photographer: Billy Delfs
Editorial Company: Valiant Pictures
Editor: Daniel Nickson
Post-Production Producer: Matthew D’Amato
Telecine Company: The Mill
Colorist: Elias Nousiopoulos
Senior Color Producer: Natalie Westerfield
Original Music: Cliff Lin
Final Mix: Benjamin Wong