Integrated production company Big Block partners with agency 180 LA to showcase the advanced technology of Mitsubishi’s All-New Mirage G4 ...
Integrated production company Big Block partners with agency 180 LA to showcase the advanced technology of Mitsubishi’s All-New Mirage G4 and next generation Mirage with a four-spot campaign directed by Shaun Collings. Collings showcases his eye for design for the series of ads, using CG-technology to highlight the Mirages’ cutting-edge capabilities, including new levels of fuel efficiency, an industry-leading warranty and support for Apple Car Play and Android Auto.
Collings and the team at Big Block utilized a real-world camera techniques within their CG environment to retain a sense of weight and realism throughout the spots. The Big Block team explored over a hundred camera moves to find the right balance that would showcase the Mirage in a whole new way, while also maintaining true mobile phone-inspired camera movements and reflections. Due to the unique camera angles the team had to construct a series of new cg lighting rigs to animate harmoniously with new camera motions.
“It was a joy to work with the 180 LA team who strove to capture the most unique way to highlight true innovation,” said Collings. “Having everyone in the edit bay on delivery day with smiles all around is a perfect way to sum up the project.”
In addition to the live action shoot, Big Block collaborated with 180 LA on the design and animation. Collings has been enlisted by other high-tech brands including Nike, ESPN and Under Armour.
Ad Agency: 180LA
CCO: William Gelner
ECD: Rafael Rizuto and Eduardo Marques
Creative Director: Cooper Olson
Associate Creative Director: Joe Reynoso
Copywriter: Tylynne Mccauley
Art Director: Brian Farkas
Head of Production: Natasha Wellesley
Executive Producer: David Emery
Group Account Director: Rachel Gilmour
Account Manager: Alexandra Pickett
Director: Shaun Collings
Executive Producer/Managing Director: Kenny Solomon
Head of Production: Kay Rough
Producer: Tiffany Dickerson
CG Artists: Rob Glazer, Ruoyu Li
Modeler: Jenny Park
Compositors: Erin Bosworth, Michael Dobbs
Editorial: James Boger
Sound Mix: Eddie Kim / Therapy Studios
Music: Nosaj Thing