Indian auto major, Bajaj Auto, is all set to revolutionize the commuter bike segment with the launch of its new bike, Bajaj V. It is unli...
Indian auto major, Bajaj Auto, is all set to revolutionize the commuter bike segment with the launch of its new bike, Bajaj V. It is unlike any other bike available in the market, for it is forged from the invincible metal of India’s war hero, INS Vikrant. The bike is a reminder of the warrior spirit of India’s first aircraft carrier after it was decommissioned.
Bajaj embarked on a mission to make the dream of keeping INS Vikrant alive into reality. First, the scrap metal of INS Vikrant was bought and then melted, welded, moulded and then forged with the metal that was used to make the new bike. What’s more, INS Vikrant also inspired the name of the bike, and it was aptly named Bajaj V.
For decades together, Bajaj Auto has been the pioneers in the two-wheeler category. And Bajaj V is touted to be the auto giant’s biggest ever launch in the last decade.
With the arrival of Bajaj V, millions of Indians can now be proud to own a vehicle that embodies the indomitable courage and pride of INS Vikrant. The war hero that conquered the seas will now conquer the roads.
This incredible and thought-provoking step was made possible by Bajaj Auto in collaboration with Leo Burnett as a tribute to the one of India’s greatest warriors. A teaser film was launched on January 26th – India’s Republic day, giving bike enthusiasts a glimpse of what is coming.
Client: Bajaj Auto
Senior Vice President, Marketing – Motorcycles: Sumeet Narang Soumya Das, Debasmita Datta
Ad Agency: Leo Burnett India
Chief Executive Officer, South Asia: Saurabh Varma
Chief Creative Officer: RajDeepak Das
Executive Creative Directors: Prajato Guha Thakurta, Sachin Kamble Creative Team: Kevin Lobo, Vikrant Yadav, Ashish Sharma, Sriram Iyer, Vikrant Wadkar, Deepak Jage
Planning Team: Rajeev Sharma, Akshaya Karanth
Account Management: Sanju Menon, Rajiv Wadhwa, Anuj Abraham, Varsha Roy
Product House: Keroscene Films
Director: Rajesh Saathi
Producer: Harish Nambiar, Ankita Malhotra