Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden has teamed up with McDonald’s UK to put his very own Karaoke ski...
Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden has teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one off advert will air during the break of one of the most popular programmes on Christmas Day – Coronation Street.
The one off advert is the final part of the ‘The Journey to Christmas’ campaign, which was created in partnership with Leo Burnett London, OMD UK and Razorfish and directed by James Rouse.
The initial ‘Journey to Christmas’ TV advert launched in November, featured a young family making a long car journey just before Christmas Day, joyfully singing together ‘I wish it could be Christmas everyday’. The call to action encouraged the people of Britain to dust off their vocal chords, embrace the festive spirit and film themselves singing along to Wizzard’s 1973 classic on their Christmas journeys.
‘The Journey to Christmas’ campaign has been a huge success to date, with hundreds of entries submitted from the great British public, all displaying the ‘Good Times’ that can be created on any Christmas journey. The campaign was supported by an extensive social media campaign and a brand new festive hub on www.mcdonalds.co.uk designed to show off as many entries as possible in the build up to Christmas.
“We set out to do something different with our festive campaign this year and we needed the British public to turn it into something special” said Steve Hill, Head of Marketing at McDonald’s UK. “It gives me great delight to confirm that they’ve done just that - our backseat singers really steal the show with this advert and we’re very proud of how well it has turned out.
“Getting the opportunity to work with one of the biggest star’s in the world, James Corden, was the icing on the cake and made this advert really special.”
“Here at McDonald’s we make it easy to enjoy the things you love. Our festive campaign embodies that. If it’s about one thing, it’s the good times we create together.”
Darren Keff & Phillip Meyler, the creative team behind the campaign at Leo Burnett London said:
“It takes a brave client to put a 90 second Christmas Day ad in the hands of the great British public. It's safe to say it's been quite a journey.”
Creative agency: Leo Burnett London
Creatives: Phillip Meyler and Darren Keff
Creative Directors: Matt Lee and Pete Heyes
Executive Creative Director: Justin Tindall
TV Producer (creative agency) Lou Pegg
Planner (creative agency) Lorna Burt
Account management: Simon Hewitt, Ailsa McQuaid, Derek Ng
Media agency: OMD UK
Planner (media agency): Lucy Johnson
Production company: Outsider
Director: James Rouse
Editor: Art Jones @ Work
Audio post-production 750mph
Digital & Cabioke agency: Razorfish
Associate Creative Directors: Jon Usher, Paul Stoeter
Creative Director: Stuart O'Neill
Executive Creative Director: Nick Turner
Head of design: Yawming Wong Project Manager (Digital & Cabioke agency): Phoebe Williams
Planner: (Digital & Cabioke agency) Ronald deVreede
Account management (Digital & Cabioke): Douglas Le Patourel, Nat Fine, Faye Rodwell