Hyundai's Super Bowl LII Commercial: "Hope Detector" | AdStasher

Hyundai's Super Bowl LII Commercial: "Hope Detector"

60-Second Super Bowl Commercial Captured the Emotional Surprise for Millions of Hyundai Owners Who Made an Impact on Pediatric Cancer. Fo...


60-Second Super Bowl Commercial Captured the Emotional Surprise for Millions of Hyundai Owners Who Made an Impact on Pediatric Cancer.

For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience driven by Genesis, they enter what appears to be a typical security checkpoint with metal detectors. As part of their process, they place their keys in a bin.

As they go through the device, suddenly a red heart lights up above the heads of Hyundai owners and they are pulled aside for what seems to be a secondary screening. At this point, they enter a darkened room that suddenly lights up with an emotional video of pediatric cancer survivors and their families thanking them for their donation to pediatric cancer research by being a Hyundai owner. The devices outside the room were, in fact, Hope Detectors-detecting the hope that Hyundai owners provided through donations to pediatric cancer research with the purchase of every Hyundai vehicle over the last 20 years.

In an emotional surprise, real life pediatric cancer survivors come from behind a false wall to surprise and thank Hyundai owners in person for their contributions. The emotional union happens as the two families are in tears and hug as they greet each other.


Note: Hyundai originally intended to use some footage captured on game day in its Super Bowl ad. As the commercial was being created this week, the decision was made to forego game day content as the storytelling was complete without it.

Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai's technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance-our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

Please visit our media website at www.HyundaiNews.com



Creative Credits

Title of Spot: Hope Detector :60
Client: Hyundai Motor America
Agency: INNOCEAN USA
− Chief Creative Officer: Eric Springer
− VP, Group Creative Director: Michael Everard
− VP, Group Creative Director: Rich Pass
− Creative Director: Scott Muckenthaler
− Associate Creative Director, Art: Joe Reynoso
− Copywriter: Alvaro Soto
− Executive Producer, Content Production: Nicolette Spencer
− Executive Producer, Content Production: Harry Lowell
− Senior Producer: Melissa Moore
− Associate Producer: Devondra Dominguez
− SVP Managing Director, Brand Management: Marisstella Marinkovic
− Group Brand Director: Mike Braue
− Brand Director: Bryan DiBiagio
− Brand Manager: Alison O'Neill
− Brand Manager: Christy Butler
− Brand Manager: Katie Leonard
− SVP, U.S. Head of Strategic Planning: Kimberly Bates
− SVP Media: Ben Gogley
− Media Director: Sean Gilpin
− Director of Business Affairs: Ann Davis
− Associate Director of Business Affairs: Lisa Nichols
− Broadcast Traffic Supervisor: Theresa Artaserse
− Broadcast Traffic Manager: Valerie Neibel
− Project Manager: Jason Reneman
− SVP, PR & Business Development: Angela Zepeda
− PR Manager: David Thalberg

− Production Company: Anonymous Content
− Director: John X. Carey
− DP: Evan Prosofskey
− Executive Producer: SueEllen Clair
− Producer: Sara D'Alessio
− Production Supervisor: Shelly Silverman
− Production Supervisor: Adam Warner
− West Coast Sales: Jonathan Wright
− Edit House: Jump LA
− Editor: David Trachtenberg
− Editor: Erwin Fraterman
− Assistant Editor: Mike Wolfe
− Assistant Editor: Kristina Yawata
− Executive Producer: Betsy Beale
− Producer: Ann Vega
− Head of Production: Kerry Haynie
− Managing Partner: Eric Stern

− Animation & VFX: King & Country
− Director/Partner: Rick Gledhill
− Executive Producer/Partner: Jerry Torgerson
− Head of Production: Brian Butcher
− Producer: Joe Abousakher
− Director Business Development: DJ Fox
− Coordinator: Calvin Kim

Hyundai Motor America
− Chief Operating Officer: Brian Smith
− Chief Marketing Officer: Dean Evans
− Director, Marketing Communications: Paul Imhoff
− Senior Group Manager, Brand Marketing & Advertising: Monique Kumpis
− Senior Group Manager, Corporate & Marketing PR: Michael Stewart
− Executive Coordinator, Marketing & PR: CY Park
− Executive Director, Hyundai Hope On Wheels: Zafar Brooks

− Mix: Juice Studios
− Sound Engineer: Scott Burns
− Executive Producer: Dawn Redmann
− Producer: Vanessa Carey
− Assistant Mixer: Robert Gomez

− Color: Company 3
− Senior Colorist: Sean Coleman
− Senior Producer: Matt Moran

− Finishing: Method Studios
− Lead Flame Artist: Wensen Ho
− Flame Artist: Aaron Neitz
− Flame Artist: Aidan Thomas
− Flame Artist: Kelly Bumbarger
− Flame Artist: Rachel Moorer
− Flame Artist: Cecile Tecson
− Flame Assist: Cody Edwardson
− Producer: Everett Cross
− Executive Producer: Cara Lehr
− Head of Production: Ananda Reavis

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Graham,1,Kate Bosomworth,1,Kate Moss,1,Kate Spade New York,1,Kathryn Hahn,1,Katy Perry,2,Kawhi Leonard,1,KBS,3,Kellogg's,5,kelly slater,1,Kenan Thompson,2,Kendall Jenner,1,Kendrick Lamar,1,Kevin and Katie Carro,1,kevin bacon,1,KFC,3,KFC Japan Christmas,1,Kia Motors,19,Kia Stinger GT,1,Kilvington Grammar,1,Kim Sae-jeong,1,KIND Snacks,1,Kinder Bueno,1,Kit Kat,9,Kit Lynch-Robinson,1,kleenex,1,Knouse Foods,1,Kobe Bryant,2,kohl's black friday,1,Kolohe Andino,1,Kopparberg,1,Korabiewice Shelter,1,Kraft Heinz,1,kwiff,1,Kyle Lewis,1,La Banane,1,la communidad,4,La Flamee,1,Labrinth,1,LACTACYD,1,LaDanian Tomlinson,1,LADBible,1,LAIR TV,1,LaMarcus Aldridge,1,Lamborghini,1,Lamptan,1,Land Rover,6,laptop,1,Lara Croft,1,Las Vegas Ads,5,Laughing Man Coffee,1,Laughlin Constable,1,Laundry Service,1,Laurence Thrush,1,LCI Workers' Comp,1,Leavenworth,1,Lebron James,10,Lee Child,1,Legends Collection,1,Legion,1,Lego,13,Lego Click,1,LEGOLAND,1,Lemaitre,1,Leningrad,1,Lennie Stern,1,Lenovo,2,Leo Burnett,13,Leonardo da Vinci,1,Les Affaires,1,Les Gaulois Paris,1,Les Twins,1,Leucan,1,Levi's Jeans Ads,16,lexus,23,Lexus Plus,1,LG,8,LIDA,1,Life Essentials,1,LIfe is Good,1,Lifetime Movies,1,LightHouse Films,1,Like A Boss,1,Lilit Reyes,1,Lindsey Vonn,1,Liniya Mannergiymu,1,Lionel Messi,7,Lipton Brisk,2,Lipton Ice Tea,3,liquor ad,7,live action,1,Live in Levi's,1,Livestrong,1,Livewear,1,Liz Reynolds,1,logitech,1,Lokerse Feesten,1,London,1,London Air Ambulance Charity,1,London International Awards (LIA),2,Longchamp,1,Los Angeles,1,Los Angeles Raiders,1,Lotto,1,LOTTO 6/49,1,Louis Vuitton,4,Louis XIV,1,Love Beats Money,1,Love Letter to Shibuya,1,Lowe Lintas Delhi,1,lowe's,4,LP/AD Toronto,2,LS Productions,1,Lucas Zanotto,1,Luciano Carvari,1,Lucozade,2,Luis Suarez,1,lynx,5,lynx Excite,1,M&C Saatchi,4,M&C Saatchi Abel,2,M&M's,3,mac vs pc,10,Mack Anthem,1,Mack Trucks,1,MACY'S 150 YEARS,2,Macys,10,Mad Dogs & Englishmen,1,MAD Magazine,1,Mad Ruffian,1,MAD TV,2,MADD,2,MagmaCore Extreme,1,Magnum Opus Partners,1,MagnustTheMagnus,1,Maia Weinstock,1,Major League Baseball,1,Majority Films,1,Make Humanity Great Again,1,Making of a Gem,1,Man vs Goat,1,Manchester United,1,Manor,1,MANta Claus,1,Manu Brabo,1,Marc Herremans,1,Marc Jacobs,1,Marc-Andre Fleury,1,Marcelo,1,March of Dimes,1,Maren Morris,1,Margaret Elman,1,Maria Bamford,1,Mariana Ferreira,1,Mariana Von Fedak,1,Mark Ward,1,marketing campaign,1,Marks & Spencer,1,Marmoset,1,Maroon 5,1,Marriott,1,mars bar,2,Mars Wrigley,1,Marshmallow Laser Feast,1,Martin Sorrell,1,Martini Bianco,1,Marvel,1,MasterCard,2,MasterCard Priceless,8,Mastermind,1,Match.com,1,matchmaking,1,Matt Damon,2,mattel,1,Matthew McConaughey,1,Max Domi,1,Maxell,1,Mayor Sly James,1,Mazarin,1,mazda,1,Maze,1,McCafe,1,McCann,2,McCann Health,1,McCann London,4,McDelivery,1,McDonald's,79,McDonalds Four Bucks is Dumb,1,mcgarrybowen,1,Mean Joe Greene,1,MEATATARIANS UNITE,1,Media Design Schools,1,Medmen,1,Megan Fox,1,Mellow Pizza,1,meltin pot,1,Mentos,4,Mercator Insurance,1,mercedes-benz,59,Miami Ad School,12,miata rf,1,Michael Bay,1,Michael Jackson,1,Michael Jackson Pepsi Ads,5,Michael Phelps,1,Michael Schumacher,1,michelin tires,1,Michelle Beadle,1,Michelob Ultra,1,Microsoft,45,Midas Awards,3,middle east ad,3,Middle-earth: Shadow of War,1,Mika,1,Mika Hakkinen,1,Mike Will Made It,1,Miley Cyrus,1,milk,6,Milk Marketing Board,2,Milky Way,1,Miller Lite,1,MILLER LITE 1 SECOND AD,2,Millie Bobby Brown,1,Milwaukee Bucks,1,MINI,15,Minnesota Wild,1,Miriam Wimmer,1,Misbehavin,1,MISS DIOR CHERIE,1,Missing Children Society of Canada,1,Missouri Lottery,1,Mister Sweat,1,Mistress,1,Mitchum,1,mixed martial arts,1,MKTG Canada,1,MLB,6,mobile,7,mobile advertising,2,Mobile Vikings,1,Mobility Anthem,1,models,4,Moleskine,1,Mollie Bylett,1,Mollie Mills,1,Mom Jeans,1,Monopoly,2,Monster Bill,1,Monster Truck,1,MonsterBil,1,MOO,1,Moonpig,1,Morrisons,1,mortierbrigade,3,Mother London,1,Mother Theresa,1,mountain dew,3,MOVIE PROMOS,31,movie trailers,36,Moving Iage & Content,1,Movistar,1,Mox,1,Moz the Monster,1,Mr Sub,1,Mr. Robot,1,Mr. Wolf,1,Mtn Dew Ice,1,MTV,6,much music,1,Muhammad Ali,1,Mullen and Lowe,1,Muse Communciations,1,Musea Brugge,1,music,175,Music of the Mind,1,music videos,7,Musselman's Apple Sauce,1,Must Be Loud,1,Mustang GT,1,MVP Puppets,8,Myer's Australia,1,nando's,2,Nas,1,National Geographic,1,Nationwide Insurance,1,Nature Valley,1,nba,40,NBCU Content Studio,1,Neil Huxley,1,Nemo's Garden,1,Nestlé,1,New Balance,2,New Era,2,new zealand,3,New Zealand Jerky,1,Newcastle Brown Ale,1,Newport Beach Film Festival,1,News,7,Neymar Jr.,2,NFL,53,NFL Color Rush,1,NFL Foundation,1,NFL Gamepass,1,NFL London Games,1,NHL,12,Nick & Chloé,1,NIck West,1,Nick Young,1,Nicole Kidman,1,Nicole Scherzinger,1,Nicos Livesey,1,Night Queen,1,nike,9,nike ads,87,NIkita Dragun,1,nineteentwenty,1,Ninjas,1,nintendo,5,Nintendo Labo,1,Nipsey Hussle,1,Nissan,1,NISSAN CROSSOVERS,2,Nissan Juke,1,Nissan Micra,1,No Limits to Music,1,No Yolks,1,Noah Harris,1,Nokia,7,Nokia 5800,1,nokia N8,1,NOMINT,3,Nong Poonsukwattana,1,norte beer,1,North,2,Norton,1,Novak Djokovic,1,NRA,1,NSPCC,1,office politics,1,Ogilvy,2,Ogilvy & Mather,1,Oikocredit,1,Olaf Hajek,1,Old Navy,3,OLD SPICE,35,OLD SPICE.,7,Olympique de Marseille,1,One Club for Creativity,8,One Screen Short Film Festival,1,One Show,2,One Team,1,online campaigns,16,Only Vegas Moments,1,Opel,2,opera,1,Opportunity,1,Optima,2,Optus Sport,1,Orange,1,Orci,1,Oren Lavie,1,Oreo Cookie,17,Origins,1,Orkin,1,Oscar Mayer,1,Oskar Blues,1,Our/Vodka,1,Outdoor Billboard Ads,29,Outdoor Media Awards,1,OWDT,1,Owen Wilson,1,Oxfam,1,Ozzy Osbourne,2,P-Diddy,1,Pablo,1,Pacifica,1,Paddington 2,1,Paddington and the Christmas Visitor,1,Pampers,3,Panda cheese,1,Panda Express,1,Pantene Shampoo,1,Pantene Violin,1,paper-cutting,1,Parabella,1,Parachute,1,Paralympics,1,Paris 2024,1,Paris Saint Germain,1,Park Bo-gum,1,Parking Lot,1,Parody Ad,5,Pass It On,1,Patrick Ewing,1,Patron,1,Paul Martinez,1,Paul Pogba,1,Paul Stone,1,Pay ID,1,Pay the Price,1,Pay with Views,1,Paypal,1,PB&,2,PC,1,Pearl's Peril,1,PEDIGREE,1,PEER 1,1,Peer Into A Soul,2,Peggy Lee,1,PepperJam,1,Pepsi,3,Pepsi Ads,24,Pepsi Co,2,PEPSI COLA,11,Pepsi Generations,1,Pepsi Max,2,PepsiCo,1,perrier,5,Pet Care & Food,16,PETA,15,Peter Kariuki,1,Petit Bateau,1,Peyton Manning,1,Phenoms,1,Philharmonie de Paris,1,Pietro Boselli,1,Pilgrim's Choice,1,PIlot Pens,1,Pinalen,1,Planet Fitness,1,Planters Peanuts,1,Play Less Nice,1,Play-Doh,1,playboy,2,PLUS Supermarket,1,podcast,1,Political Ads,57,pollution,1,Porsche Ads,5,Portrait Mode,1,Post-it,1,posters,2,Power of Optimism,1,Powering You,1,PR Firms,1,Premier League,3,Premier League Primary Stars Resources,2,President's Choice,1,press releases,1,Preview Trailers,25,Princess Yachts,1,Pringles,2,print ads,248,print ads clever ads,1,Prius Hybred,1,Procreate London,1,proctor and gamble,5,Progress is Perfection,1,provocative ads,4,PSA,350,psp,2,Psyop,4,Public Awareness,260,Public Relations,1,Publicis,3,Publicity Stunts,2,PUMA,14,Purchase Brothers,1,PyeongChang 2018,5,qr code advertising,3,Quantanamera,1,Quicken Loans,1,quicksilver,1,Quiet Storm,1,QX50,1,R/GA 360i,1,R+S,1,Radical Media,2,radio,2,Rak’n’Roll charity foundation,1,Randstad,1,RAV4,1,Ray-Ban,10,Raza Ad,1,rebecca black friday,1,Rebort To Be Alive,1,Recipe Theft,1,recruitment campaign,1,Red Bull,1,red cross,2,Red Lion,1,Red Tettemer O'Connell + Partners (RTO+P),2,Redhook Brewlab,1,reebok,14,Reel Nice,1,reetone,1,Reindeer Ready,1,Rejected Ads,5,Remembrance,1,Renault-Nissan,1,Renovo,1,retro ad,1,Rice Krispies,1,Richard Lewis,1,Richard Sherman,1,Rick Ross,1,Ricky Romero,1,Ringer,1,Rip Curl,1,Rita Ora,1,Rob Gronkowski,1,Robert Rodriguez,1,Roc C,1,Rock Bank,1,Rocket Mortgage,1,Rodeo Show,2,Rogier Wieland,1,Rokkan,1,Romain Quirot,1,Roman,1,Romance,1,Ronald McDonald House,1,Rosapark,3,Roseanne Barr,1,Roses Are Blue,1,ROTHCO,6,rotisserie chicken sandwich,1,Rowntree,1,Rowse Honey,1,Roxane Gay,1,Royal Ascot,1,Royal British Legion,1,Royal Wedding,2,Royle Productions,3,RSPCA,1,Rudy Mancuso,1,Ruffian,2,Rugby Six Nations Cup,1,Russel Oliver,1,Russell Schaller,1,Russian ad,9,RX 350L,1,RX 450hl,1,RXM Creative,1,Ryan Reynolds,1,S-Warnings,1,Saatchi & Saatchi,5,Saatchi and Saatchi,16,Safety Code,1,Sainsbury,1,salvation army,1,Sam Conniff Allende,1,Sam Rubinoff,1,Sama Al-Salihi,1,samsung,121,Samsung Galaxy,4,Samsung Galaxy Note 8,2,Samsung Galaxy S9,2,Sandile Mkhize,1,Sapna Chadha,1,Sarah Silverman,2,Saturday Night Live,3,Savanna Samson,1,Say Something,1,Scared Straight,1,Scarface,1,Schweppes,1,scion IQ,4,Search Party,1,Seattle,1,Seattle Mariners,1,Seattle Seahawks,1,Second Chances,1,Secret Escapes,1,Sega Football Manager,1,Sehsucht,2,Senain Kheshgi,1,Sephora,1,Serena Williams,1,Serhiy Zhadan,1,Serious Meat,1,Seth Gordon,1,sex,1,sexy ads,160,Sharper Image,1,sharpie,1,Shea Glover,1,Shop.NHL.com,1,SHORT FILM,1,SHORT FILMS,4,Showtime,1,Shreddies,1,Sid Lee,1,Signal Zero,1,Sigurd Larsen,1,Silk,1,Similau,1,Simple,2,SIMPLE MATH,1,Sims 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Wars,4,Starbucks,3,Starburst,2,Start Your Impossible,1,state farm,13,Stay Close,1,Stell McCartney,1,Stella Artois,9,Stendahls,1,Stephen Curry,1,Stepping Stone,1,steve jobs,1,Steve Moakler,1,Steven Mangan,1,Steven Spielberg,1,Stevie Gee,1,Stihl,1,Stingray Digital Group Inc.,1,Stink Films,1,stop motion,7,street art,1,String and Tins,3,StubHub,1,stunt ad,4,Style Seeker,1,SU2C,1,subaru,19,Subway,7,Suede Gully,1,Sugar Todd,1,Sun Creatures Studio,1,Suncorp Bank,1,Sundance Institute,1,Super Bowl,2,Super Bowl 2012,29,Super Bowl 2013 Ads,60,super bowl 2017 LI,41,Super Bowl 2018 LII,23,super bowl 50 ads,23,Super Bowl Ad,25,super bowl ads,31,Super Bowl Advertisers,1,Super Bowl XLIX 2015,24,Super Bowl XLV,1,super bowl XLVI,18,Super Bowl XLVII,8,Super Bowl XLVIII,22,Super Mario Odyssey,1,Super Yummies,1,SuperBowl,20,SuperBowl Ads,26,superbowl XLIV,3,Superette,1,superfun,1,Suzuki,1,SVEDKA Vodka,1,Sway,1,Sweden,2,SXSW,1,SYFY,1,T-Mobile Advert,5,T-Roc SUV,1,TABASCO,1,taco bell,8,Taika Watiti,1,Take a Shot,1,Takealot.com,1,Tal Zagreba,1,Talan Group,1,Talenti Gelato & Sorbetto,1,Tally Rye,1,target,1,Target Ads,24,TASTE,1,TBWA,2,TBWA/Chiat/Day,1,Teach Me How to Curl,1,Team One,4,teasers,6,technology,521,Teeboween,1,teen skincare,1,Telkom,2,Tennis,1,Terani Couture,1,Terminex,1,Tesco Ireland,1,Tessa Films,1,Thailand,1,Thalys,2,That's Not Enough,1,The Audition,1,The Backseat Driver Experience,1,the Big Chicken,1,The Classico,1,the community,1,The Diver,1,The Economist,2,The Fearless are Here,1,The Garden,1,The Gate NY,1,The Great British Bake Off,1,The Handoff,1,The Heist No One is Talking About,1,the hobbit,2,The Layzell Bros,1,THE LIFESTORE,1,The Musician,1,The Obvious Choice,1,The Perfect Fit,1,The Reindeer Princess,1,The Rock,1,The Rolling Stones,1,The Royals,1,The Supporting Act,1,The Three Bears Breakfast Cooking Show,1,The Ting Tings,1,The Trash Isles,1,The Vodka Family,1,the Vodka with Nothing to Hide,1,The Weather Network,1,Theo Lopez,1,THEY,1,Things Unlimited,1,This Is Our 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AdStasher: Hyundai's Super Bowl LII Commercial: "Hope Detector"
Hyundai's Super Bowl LII Commercial: "Hope Detector"
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http://www.adstasher.com/2018/02/hyundais-super-bowl-lii-commercial-hope.html
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http://www.adstasher.com/2018/02/hyundais-super-bowl-lii-commercial-hope.html
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