Venus Williams and Blue Shield of California Partner in New Campaign | AdStasher

Venus Williams and Blue Shield of California Partner in New Campaign

it’s all in their head” or “you’re probably just stressed.” And as we’ve seen, prejudice doesn’t stop there, it’s furthered by racism, size...

it’s all in their head” or “you’re probably just stressed.” And as we’ve seen, prejudice doesn’t stop there, it’s furthered by racism, sizeism, ageism, homophobia and transphobia.

No stranger to tackling hard conversations and polarizing topics, Blue Shield of California is taking a stand on this issue of gender bias in its latest campaign, Hear Me, developed in collaboration with agency partner Butler Shine Stern & Partners (BSSP).  And what better way to shine a light on the issue than to hear stories from real women facing it each day -- including tennis champion and entrepreneur, Venus Williams.

The new spot that sits at the center of the campaign shows Venus and other women asking what it would take for them to be heard by medical professionals. Would they need to be more educated, dress differently, more or less assertive, thinner, older, white or just not a woman? Only if we listen, can we end gender bias in healthcare.

As a way to further illuminate these powerful stories, the team also produced longer-form “Behind the Stories” videos featuring Venus and two other women featured in the spot, chronicling times when they were ignored by their doctors that will live on the brand’s owned channels (website and YouTube). Venus tells the story of her emotional journey being diagnosed with auto-immune disease, Sjögren's Syndrome, and how having a clear diagnosis and doctors who listened changed her life. Teneisha shares her experience with being dismissed by her doctors who missed her ectopic pregnancy and how she had to rely on her gut to get the medical help she needed. Katie shares her struggle with Ovarian Cancer, and the doctors who repeatedly misdiagnosed and dismissed her pain.

Directed by Amandla Barakaand (who is known for her commercial work with brands like Target, American Express and Adidas) and brought to life with an all-female crew, the new campaign began airing today (9.20) on major broadcast and cable TV stations across CA, as well as Connected TV. The campaign also includes a social media extension, a partnership with the LA Times and various event appearances for Venus.

Venus Williams: “I am deeply passionate about prioritizing health and well-being, so joining the Blue Shield of California team on this campaign was an easy decision. I look forward to advocating on issues that I truly believe will not only uplift women, but also shed light on matters that affect entire families and communities. Unfortunately, many women – including myself – have felt dismissed, ignored, or even faced judgement when seeking answers about their health. It’s important that we speak up and let our stories be told.  I’m grateful to have found answers around my health challenges and want to help other women do the same.”
Name

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Walter Thompson,6,J.J. Stratford,1,J.P. 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SPICE.,7,OLIO,1,OluKai,1,Olympics,3,Olympique de Marseille,1,Omelet,1,On,3,One Brands,1,One Club for Creativity,138,One Door,1,One Man Studio,1,One Screen Short Film Festival,1,One Show,4,One Team,1,One Twenty Three West,1,OneMethod,1,OnePlus,1,OneRepublic,1,Onken,1,online campaigns,16,Only Vegas Moments,1,ONLYCH1LD,1,Opel,3,Open AI,1,Open Swim,1,OpenTable,1,opera,1,Opération Enfant Soleil,1,OPPO,1,Optima,2,Optus,1,Optus Sport,1,Orange,6,Orci,1,Oren Lavie,2,Oreo Cookie,19,Organic,1,Organic Valley,1,Organo Gold,1,Origins,1,Orkin,1,ornage,1,Oscar Mayer,1,Oskar Blues,1,Osmow's,1,OUIGO,1,Our/Vodka,1,Ousmane Dembele,1,Outdoor Billboard Ads,28,Outdoor Media Awards,1,Outside Thinkers,1,OWDT,1,Owen Wilson,1,Ownr,1,Oxfam,1,Ozzy Osbourne,2,P-Diddy,1,Pablo,1,Pacifica,1,PACRONYM,1,Paddington 2,1,Paddington and the Christmas Visitor,1,Paddy Power,1,Palak Kapadia,4,Pampers,4,Panasonic,2,Panda cheese,1,Panda Express,1,Panenka,2,Panfruit,1,Pantene Shampoo,3,Pantene Violin,1,paper-cutting,1,Parabella,1,Parachute,1,Paradais DDB,1,Paralympics,1,Paramount+,2,Paris 2024,1,Paris Saint Germain,3,Park Bo-gum,1,Parking Lot,1,ParkinSON,1,Parody Ad,5,Partake,1,ParticipACTION,2,pasdepubmerci,1,Pass It On,1,Pathways to Education,1,Patrick Ewing,1,Patrick Mahomes,2,Patrick Scullin,1,Patron,1,Paul Martinez,1,Paul McCartney,2,Paul Pogba,1,Paul Stone,1,Pavone,1,Pay ID,1,Pay the Price,1,Pay with Views,1,Payless,1,Paypal,3,PB&,2,PC,1,Peace Collective,1,Peak Games,1,Pearl's Peril,1,PEDIGREE,2,PEDRO,1,PEER 1,1,Peer Into A Soul,2,Peggy Lee,1,Peloton,2,Penn State,1,Penny,3,Peoples Jewellers,1,Pepsi,30,Pepsi Co,2,PEPSI COLA,11,Pepsi Generations,1,Pepsi Max,2,PepsiCo,1,Pereira O'Dell,5,Pereira O'Dell New York,1,perrier,6,Pet Care & Food,18,PETA,14,Peter Kariuki,1,Petit Bateau,1,Peugeot,3,Peyton Manning,1,PHD,1,Phenoms,1,Philharmonie de Paris,1,Philips,4,Phoenix,1,PicWicToys,1,Pietro Boselli,1,Pilgrim's Choice,2,PIlot Pens,1,Pimento,1,Pinalen,1,Pink Ribbon,1,Pinterest,1,Pip & Nut,1,Pizza Hut,2,Pizza Pizza,3,PJA,1,Plan,1,Plan A,1,Plan.Net,1,Planet Fitness,2,Planta,1,Planters Peanuts,1,Play Less Nice,1,Play-Doh,1,playboy,2,PLUS Supermarket,2,Plymouth Rock,2,PodCamp Toronto,1,podcast,1,Polish Press Agency,1,Political Ads,57,pollution,1,Ponsse,1,Pop'N Creative,1,PopCorners,1,Porsche,3,Porsche Ads,5,Portrait Mode,1,Post Hostess,1,Post Malone,1,Post-it,1,posters,2,Posterscope,1,Power of Optimism,1,Powering You,1,PR Firms,1,Premier League,3,Premier League Primary Stars Resources,2,President's Choice,1,press releases,1,Preview Trailers,25,Princess Yachts,2,Pringles,12,print ads,249,print ads clever ads,1,Prisma,1,Prius Hybred,1,Procreate London,1,proctor and gamble,6,professional bull riding,1,Progress is Perfection,1,Proverb,1,Providence Children's Museum,1,provocative ads,4,PSA,436,psp,2,Psyop,5,PUBG,1,Public Awareness,259,Public Citizen,1,Public Relations,1,Publicis,49,Publicis•Poke,4,Publicity Stunts,2,Pulse Productions,1,PUMA,16,Purchase Brothers,1,Purpose Disruptors,1,PVDFest,1,PyeongChang 2018,5,Qatar Airways,1,QDOBA,1,qr code advertising,3,Quantanamera,1,quench,3,Quentin Jones,1,Quicken Loans,1,quicksilver,1,Quiet Storm,7,Quorn,1,QX50,1,R.I. Department of Health,1,R/GA 360i,1,R&R Partners,1,R+S,1,Racket Club,1,Radical Media,2,radio,2,Radioaktive,1,Rain 43,1,Rak’n’Roll charity foundation,1,Rakuten,3,Randstad,1,RAV4,1,Ray-Ban,10,Raza Ad,1,RCLUB,1,Real Kashmir FC,1,Real Madrid FC,1,Realtree,1,rebecca black friday,1,Rebort To Be Alive,1,Recipe,4,Recipe Theft,1,Reckitt,1,recruitment campaign,1,Red Bull,1,red cross,5,Red Lion,1,Red Star FC,1,Red Tettemer O'Connell + Partners (RTO+P),9,Reddit,1,Redhook Brewlab,1,reebok,15,Reel Nice,1,Reema Trehan,4,Reese,1,reetone,1,Refuge,1,Regency Centers Corporation,1,Reindeer Ready,1,Rejected Ads,5,Remembrance,1,Remote Filming,1,Renault,8,Renault-Nissan,4,Renovo,1,Renzo's Vitamins,1,Replay,1,Reporters Without Borders Germany,1,retro ad,1,Revery,1,Revlon,1,Revolve,1,Revolver Amsterdam,1,Rey Mysterio,1,Reyka Vodka,1,Rhode Island Lottery,2,Rice Krispies,1,Richard Lewis,1,Richard Sherman,1,Rick Ross,1,Ricky Romero,1,Ridley Scott,1,Riipen,1,Rimowa,2,Ringer,1,Rip Curl,1,Rita Ora,1,Roar Uthaug,1,Rob Gronkowski,1,Robert Rodriguez,1,Roc C,1,Rock Bank,1,Rocket Mortgage,1,Rodeo Show,2,Rogers Cup,1,Rogerson,1,Rogier Wieland,1,Rohit Wani,4,Rohto,1,Rokkan,1,Roland Garros,1,Romain Quirot,1,Roman,1,Romance,6,Ronald McDonald House,2,Rosa Paris,1,Rosapark,3,Rosario Dawson,1,Roseanne Barr,1,Rosemary Health,1,Roses Are Blue,1,ROTHCO,13,rotisserie chicken sandwich,1,Rowdy Ronda Rousey,2,Rowntree,1,Rowse Honey,1,Roxane Gay,1,ROXY,1,Roxy Earle,1,Royal Air Force,2,Royal Ascot,1,Royal Australian Mint,1,Royal Bank of Canada,1,Royal British Legion,1,Royal Canadian Mint,1,Royal Opera House,1,Royal Wedding,2,Royle Productions,3,RSA Films,2,RSPCA,1,Rudy Mancuso,1,Ruffian,2,Rugby Football Union,1,Rugby Six Nations Cup,1,Russel Oliver,1,Russell Schaller,1,Russian ad,9,RW&CO.,1,RX 350L,1,RX 450hl,1,RXM Creative,1,Ryan Reynolds,7,S-Warnings,1,Saatchi & Saatchi,16,Saatchi and Saatchi,16,Safety Code,1,Sainsbury,3,Saje,1,Sakari Lerkkanen,1,Salesforce,1,salvation army,3,Sam Conniff Allende,1,Sam Rubinoff,1,Sam Smith,1,Sama Al-Salihi,1,samsung,136,Samsung Galaxy,5,Samsung Galaxy Note 8,2,Samsung Galaxy S9,3,San Diego Comic Con,1,San Diego Tourism Authority,1,San Diego Zoo,1,San Francisco Department for Disability and Aging Services,1,San Marzano Wines,1,Sanctuary,1,SAND,2,Sandile Mkhize,1,Santander,1,Sapna Chadha,1,Sarah Jessica Parker,1,Sarah Silverman,2,Saturday Night Live,3,Saucony,1,Savanna Samson,1,Save the Chimps,1,Say Something,1,Scared Straight,1,Scarface,1,Schweppes,2,scion IQ,4,Scott Kelly,1,ScreenCraft,1,SCS,5,Sea-Eye,1,Search Party,1,SEAT,1,Seattle,1,Seattle Mariners,1,Seattle Seahawks,1,Second Chances,1,Secret Escapes,1,Sega Football Manager,1,Sehsucht,2,SEK,2,SeLoger,2,Senain Kheshgi,1,Sephora,1,Serena Williams,3,Serhiy Zhadan,1,Serious Meat,1,Serviceplan,12,SERVPRO,1,Sesame Street,1,Seth Gordon,1,sex,2,sexy ads,157,Shadab Wajih,3,ShadowMachine,1,Shaquem Griffin,1,Sharper Image,1,sharpie,1,Shea Glover,1,Sheetz,1,Sheldrick Wildlife Trust,1,Shelley Lewis,1,Shelter,1,Shield's Design Studio,1,Shinola,1,SHISEIDO,1,Shop.NHL.com,1,SHORT FILM,1,SHORT FILMS,4,Shorty Awards,1,Showtime,1,Shreddies,1,Sibling Rivalry,1,SickKids,2,Sid Lee,16,Sideshow,1,siggi,1,Signal Zero,1,Sigurd Larsen,1,Silk,1,Similau,1,Simmons,1,Simon & Paul,1,Simple,2,SIMPLE MATH,1,Simply Be,1,Sims 3,1,Sims Video Game,1,Singapore Tourism Board,1,SingleCut Beersmiths,1,Singtel,1,Sioo-x,1,SK-II,3,Skedaddle,1,Skeletor,1,Skiltles,1,SKIMS,1,Skinny Love,1,SKINS,1,Skittles,9,Skoda,1,ŠKODA KAROQ,1,Sky Bet,2,Sky Cinema,1,Sky Q,1,Sky Sports,4,Skyn,2,SleepShopper,1,Slinky,1,SM Supermalls,1,Small Spaces,1,Smart car,1,Smart Energy GB,1,SmartWater,1,Smartypants,1,Smile,14,smirnoff,5,Smirnoff Purity Vodka,2,Smith and Foulkes,1,Smith Brothers Agency,1,Smithsonian,1,Smokey the Bear,1,smoking ads,2,Smyle,1,Snackable Content Awards,1,Snap,1,Sncakable Content Awards,1,SNFestival 2018,1,SNICKERS,23,SNL,1,Snoop Dogg,3,Snow,1,Soapply,1,Soar,1,sobe,2,soccer,8,Social Media Advertising,95,Society of Professional Journalists,1,SodaStream,1,Sofia Vergara,1,Sofology,1,soft-drink ad,1,Soko,1,solar energy,1,SOLARBOX,1,sony,26,Sony Bravia,5,SONY DOMINOS,1,Sony VAIO,2,SOS Children's Villages,1,SOS Villages d’Enfants,1,SoStereo,1,Soul Clap,1,Sound Transit,1,Soundstripe,3,South African ad,2,South Western Railway,1,Southeastern Guide Dogs,1,Southern Nevada Water Authority,1,Southwest Airlines,1,Space,1,spain ad,1,spanish,2,Spanish Federatkon of Breast Cancer (FECMA),1,Spanish Lottery,1,SPAR,1,Spark,1,Spark Foundry,1,Spark44,2,Spawn Ideas,1,Speakeasy Knowledge Brokers,1,Spears & Arrows,3,spec ad,39,Special K,1,Special Olympics,4,Special U.S.,1,Specsavers,1,Speedo,1,Spike Jonze,1,Spike Lee,1,Spittn Image,2,Spoiler Killers,1,Spokeslistener,1,sponsored,1,sponsored post,43,spoof ads,24,SPORF,1,Sport UNLIMITED,1,Sportable Gift Wrap,1,sports ads,798,sports illustrated,2,SportsNation,1,Spotify,5,Sprint,1,Sprite,4,Square,1,SquareEnix,1,SSAB,1,St Luke's,2,St. John,1,St. Luke's,3,St. Patrick's Day Ad,2,Stage 13,1,Stance,1,Stand Up To Cancer,1,Standard Black,1,Stanley,1,Staples,2,Star Wars,5,Starbucks,2,Starburst,2,StarKist,1,Start Your Impossible,1,State,1,state farm,15,Stay Close,1,STEAM Inventor Kits,1,Steff Eleoff,1,Stell McCartney,1,Stella Artois,11,Stendahls,6,Stephen Arnold Music,1,Stephen Curry,1,Stepping Stone,1,Steve,2,steve jobs,1,Steve Moakler,1,Steven Mangan,1,Steven Spielberg,1,Stevie Gee,1,Stihl,1,Stingray Digital Group Inc.,1,Stink Films,2,Stink Studios,1,Stitch Fix,1,Stone Dogs,1,stop motion,7,Story Worldwide,1,Strava,1,street art,1,String and Tins,5,StubHub,1,Studio Kimchi,1,stunt ad,4,Style Seeker,1,Stytch,1,SU2C,1,Suas,1,subaru,22,Subway,11,Suede Gully,1,Sugar Todd,1,Sullenberger Aviation Museum,1,Sumatran Orangutan Society,1,Sun Creatures Studio,1,Sun Life,1,Sun-Maid,1,Suncorp Bank,1,Sundance Institute,2,SunFed Ranch,1,Sunglass Hut,1,Super Bowl 2012,29,Super Bowl 2013 Ads,60,super bowl 2017 LI,41,Super Bowl 2018 LII,23,Super Bowl 2019 LIII,19,super bowl 50 ads,23,Super Bowl Ad,59,super bowl ads,32,Super Bowl XLIX 2015,24,super bowl XLVI,18,Super Bowl XLVII,8,Super Bowl XLVIII,22,Super Mario Odyssey,1,Super Yummies,1,SuperBowl,20,SuperBowl Ads,26,superbowl XLIV,3,Supercell,4,Superconductor,1,Superette,1,superfun,1,SuperValu,3,Suzuki,1,SVEDKA Vodka,1,Sway,1,Sweden,2,Sweet Rickey,1,SweeTARTS,1,Sweetshop US,1,Swopmart,1,SXSW,1,SYFY,3,Syn,1,System 1 Agency,1,T-Mobile Advert,5,T-Roc SUV,1,TABASCO,2,taco bell,10,Taco Time,1,Tag Heuer,1,Taika Watiti,1,Take a Shot,1,Takealot.com,1,TAKEOUT,1,Takis,1,Tal Zagreba,1,Talan Group,1,Talenti Gelato & Sorbetto,1,Tally Rye,1,Tamika Miller,1,Tango,1,target,2,Target Ads,24,TASTE,1,TBC,1,TBD,1,TBWA,6,TBWA/Chiat/Day,4,TBWA\Dublin,6,TBWA\NEBOKO,3,TBWA\RAAD,1,TDA Boulder,2,Teach Me How to Curl,1,Teacher Kids,1,Team One,16,teasers,6,technology,771,technology Division of Labor,1,Ted Pedro,3,Teeboween,1,teen skincare,1,Tekla,1,Telekom,1,Telkom,2,Telly Awards,3,Temecula Wines,1,Tennis,1,Terani Couture,1,Terminex,1,Terramor Outdoor Resort,1,Terry's Chocolate,1,Tesco,1,Tesco Ireland,5,Tesco Mobile,1,Tessa Films,1,TG Herrington,1,Thailand,1,Thalys,2,That's Not Enough,1,The Artery,1,The Audition,1,The Backseat Driver Experience,1,The BAM Connection,2,the Big Chicken,1,The Big Now,1,The Blink Fish,1,The Brand Behaviorists,1,The Canada Games Council,1,The Center for Youth Wellness,1,The Classico,1,the community,9,The Connecticut Lottery Corporation,5,The Creative Group,1,The Diver,1,The Economist,2,The Electric Factory,1,The Elements Music,1,The Entertainer,1,The Fantastical,2,The Fearless are Here,1,The Garden,3,The Gate NY,12,The Great British Bake Off,1,The Grist,1,The Handoff,1,The Heist No One is Talking About,1,The Hive,1,the hobbit,2,The Layzell Bros,1,THE LIFESTORE,1,The Many,2,The Martin Agency,2,THE MAYOR,1,The Moment,1,The Moving Parliament,1,The Musician,1,The Nelson Mandela Foundation,1,The New Blank,1,The Obvious Choice,1,The Perfect Fit,1,The Preservation Society of Newport County,1,The Rec League,1,The Reindeer Princess,1,The Republik,12,The Rock,1,The Rolling Stones,2,The Royals,1,The Shipyard,1,The Supporting Act,1,The Three Bears Breakfast Cooking Show,1,The Ting Tings,1,The Toughest Rivalry,1,The Trash Isles,1,The Vodka Family,1,the Vodka with Nothing to Hide,1,The Weather Network,1,The Women's Foundation,1,The Woo,1,The&Partnership,1,themission,1,Theo Lopez,1,Therapy Content,1,theScore,1,THEY,1,Things Unlimited,1,Thinking Machine,1,Third Street,1,This Is Our Ice,1,THRESHER,1,Thums Up,1,Tide,1,Tide pod Challenge,1,Tiger Beer,3,Tiger Woods,3,TikTok,1,Tillamook,1,Tim and Charlie,1,Tim Hortons,4,Tim Marten,1,Tim Tebow,1,Timber,5,Timberland,1,Timeless Classic Ads,11,Timer,1,Tina Assadpour,2,Tina Fey,2,Tinder,2,Tire Pros,1,Tm Batt,1,TMF Travel,1,TMW Unlimited,7,TMX Group,1,tobacco ads,1,Toblerone,2,Todrick Hall,1,Tofoo Company,1,Together Forever,1,TOKYO,2,Tom Brady,1,Tom Cruise,1,Tom Denford,1,Tomb Raider,2,Tommy Hilfiger,1,Toni Kroos,1,Tony Stewart,1,top 10,3,Top 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AdStasher: Venus Williams and Blue Shield of California Partner in New Campaign
Venus Williams and Blue Shield of California Partner in New Campaign
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AdStasher
https://www.adstasher.com/2021/09/venus-williams-and-blue-shield-of.html
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https://www.adstasher.com/2021/09/venus-williams-and-blue-shield-of.html
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