Serious Meat - New Zealand Jerky tells Beef Jerky Jokes to Cows | AdStasher

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Serious Meat - New Zealand Jerky tells Beef Jerky Jokes to Cows

New Zealanders have a notoriously offbeat see see of humor, as you would have seen on Flight of the Conchords. A new campaign for New Zeal...



New Zealanders have a notoriously offbeat see see of humor, as you would have seen on Flight of the Conchords. A new campaign for New Zealand Jerky from creative agency North brings some twisted Kiwi humor to the tagline “Serious Meat”— they tell beef jerky jokes to a cow.

New Zealand Jerky views itself as a healthier jerky option, as the first Non-GMO verified beef jerky sold in the US.

In the social spots, New Zealand TV writer and standup comic celebrity Tim Batt tells dad-corny jokes to a deadpan cow to demonstrate just how serious New Zealand beef really is. “Why do cows have hooves instead of feet?...because they lactose.”




Batt plays to his bovine audience knowing that the puns are so bad, they’re good. “A friend of mine’s a farmer. He’s got 196 cows...but when he rounded them up he had 200.”



“We wanted to capture that quick-witted humor that Kiwis are known for with this campaign,” said Mark Ray, Chief Creative Officer at North. “We got so much great material from Batt that we had an ‘udderly’ hard time picking our favorites.”







CREDITS
New Zealand Jerky
Co-Founder: Steve McKee
Marketing Manager: Laura Stewart

NORTH
Chief Creative Officer: Mark Ray
Managing Director: Rebecca Armstrong
Creative Director: Ashod Simonian
Executive Producer: Steve Rauner
Creative Director/Copywriter: Eric Samsel
Editor: Leif Hanson
Post Producer: Matt Genz
Brand Strategy Director: Jordan Delapoer
Social Strategy Director: Caroline Desmond
Media Planner: Nathan Johnson, Devon Brown
Director of Photography: Chris Hornbecker
Line Producer: Natasha Myers
Editor: Leif Hanson
Color/Compositing: Chroma Color
Audio: Matt Pence

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AdStasher: Serious Meat - New Zealand Jerky tells Beef Jerky Jokes to Cows
Serious Meat - New Zealand Jerky tells Beef Jerky Jokes to Cows
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