At first baby dragons are all joy... but you gotta know what you’re getting yourself into. Doritos, is supporting the launch of its new...
At first baby dragons are all joy... but you gotta know what you’re getting yourself into. Doritos, is supporting the launch of its new Heatburst range with a two month TV campaign that builds on its ‘For the Bold’ positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring a baby dragon, is set to heat up the snacks market with Doritos Heatburst, the latest addition to the PepsiCo portfolio in the UK.
The Doritos baby dragon will be made his television debut on 4th March and, just like Doritos Heatburst, this cheerful little creature will unleash the heat. Watch the drama unfold as his new owner quickly finds out he never knows when this little dragon is going to fire up! The TV launch will be supported by a huge digital campaign, using the hashtag #HEATWILLCOME, across Facebook, YouTube, Twitter and Instagram, featuring ‘behind the scenes’ content of the baby dragon at the TV Shoot.
Advertising Agency: AMV BBDO, London, UK
Creative Director: Dave Buchanan
Art Directors: Enric Soldevila, Ferran Lopez
Agency Planner: Tom White
Agency Account Man: Jo Verdult, Matt Thomas
Agency Producer: Yvonne Clayton
Media Agency: OMD
Media Planner: Ann-Marie Loughney
Production Company: Biscuit
Director: Jeff Lowe
Production Company Producer: Kwok Yau
Post-Production Company: Nice Biscuits
Audio Post-Production: Wave