Here is the latest commercial from Samsung for it's Galaxy S7 smartphone created by Portland's W+K, entitled "A Perfect Day&...
Here is the latest commercial from Samsung for it's Galaxy S7 smartphone created by Portland's W+K, entitled "A Perfect Day". Filmed in the streets of New York City, the spot features a group of young friends enjoying a casual day experiencing VR via Samsung Gear, filming themselves skateboarding, and buying a bottle of water using Samsung Pay. The ad is set to a cover song by Nada Surf, "Where is My Mind" originally done by The Pixies.
Ad Agency: Wieden + Kennedy
Group Creative Director: Craig Allen
Creative Directors: Micah Walker / Tim Roan
Copywriter: Wayne Kasserman
Art Director: Cameron Soane
Production Company: Anonymous Content
Director: Cary Fukunaga
Editorial Company: Arcade Edit
VFX Company: The Mill
Music + Sound Company: duotone audio group
Song: Pixies’ “Where Is My Mind” performed by Nada Surf
Mix Company: Sound Lounge