Dentsu and Bang TV Create Action-Packed Car Chase for Lexus IS | AdStasher

Dentsu and Bang TV Create Action-Packed Car Chase for Lexus IS

Bang TV has teamed up with Dentsu to create an action-packed campaign for the launch of Lexus’ new IS model. The campaign, directed by ...




Bang TV has teamed up with Dentsu to create an action-packed campaign for the launch of Lexus’ new IS model.

The campaign, directed by Lino Russell, showcases the luxury car maker’s new model by sending it on a high-octane car chase through a working port and is the type of car commercial everyone wants to do but advertising rules never allow it - not so in Japan.

Shot in Rijeka, two hours from Zagreb on the north coast of Croatia, the film sees the hero car speeding through the port with a menacing motorbike in hot pursuit. Whilst the motorcyclist is doing his utmost to catch the car, the Lexus driver retains control throughout, demonstrating the car’s manoeuvrability as he outwits his pursuer. With its massive ships, the backdrop of the busy container port adds to the film’s blockbuster action movie feel.

Packed with hair-raising stunts and extraordinary precision driving, Bang TV called upon the services of two of the world’s best stunt men to drive the vehicles; Sam Hubinette, aka The Crazy Swede (“Fast & Furious” and “Knight and Day”), and Lee Morrison, the driver from the opening motorbike chase sequence in Skyfall. Stunt co-ordination and additional driving was carried out by Martin Ivanov, a veteran of countless Bond and Bourne features.

“Lino was adamant from the start that the action had to be ‘balls-out’. Whilst the car was the star, the bike had to be ridden in an aggressive, threatening way to justify the chase. For one of the set-ups there was a serious risk of taking the car’s roof off as it dodged under a moving four ton container! Fortunately, we had world class drivers, able to get the right balance of safety and excitement,” says Tom Whitehead, Producer at Bang TV.

Shooting the film in a fully operational container port posed a number of challenges and potential hazards. As well as health and safety issues thrown up by having a crew over a hundred-strong on set, there were all manner of logistical problems to manoeuvre, leading to the creation of a tightly timed schedule.

“We were fortunate to have a long lead in time on the production, which enabled us to build a relationship with the people at the port,” says Tom. “We have amazingly resourceful contacts out there thanks to our decade-long relationship with BAS Productions, and they pulled out every stop to make a viable plan for us, including three days testing and rehearsal on location. By the time we were ready to go, they had agreed conditional access to the whole port, carefully worked around the shipping schedules. Our plan was as tight as a drum - and then, the day before everyone arrived on location, the shipping schedules changed and the plans were in tatters.”

Tom comments: “I honestly think anywhere else in the world, if we hadn’t had the time to build the relationship with them, they would’ve said ‘Sorry guys, can you come back next week instead’ which of course by that point we couldn’t do.”
Fortunately, by this point the key representatives at the port were totally committed to the project and bent over backwards to offer solutions. “Lino’s a very passionate and painstaking director,” adds Tom, “but he’s also very pragmatic, and he knows how to shuffle the deck without compromising on the intensity of the action.”

“The re-jigged schedule was a masterpiece, but it didn’t leave any room for faffing about, so we ended up with seven cameras,” says Tom. “As well as a Russian arm and a drone, the crew had cameras on remote controlled cars, a KTM motorbike and even a forklift truck. If it moved, we rigged it and ran it past, over or under the hero car at some point.”

Russell collaborated with DOP Ekkehart Pollack to create a fabulously kinetic sequence that contrasts the smooth precision of the Lexus IS with the aggressive power of a fabulously evil looking biker.

“The agency was deeply involved from day one and we worked very closely with them to develop the stunts and the very tight storyboard,” says Jeremy McWilliams, Exec Producer at Bang TV. “It’s a big number to squeeze all five stunts into a 30 second action chase commercial. The level of precision required needs to be balanced with safety concerns and, of course, we still need to get the dramatic shots that Lino wanted.”

Tom concludes: “The shoot was an awesome experience, and that definitely comes across in the finished edits. Pre-production time is so often short in commercials, but on this job it enabled us to build a strong collaborative relationship with the port representatives, so that when things went somewhat bandy, they were determined to help us get back on track. And for the record, no-one was hurt. Except that one guy.”

CREATIVE CREDITS:
Agency: Dentsu
Production Company: Bang TV
Director: Lino Russell
Producer: Tom Whitehead
Exec Producer: Jeremy McWilliams
DOP: Ekkehart Pollack
1st AD: Ina Luders
Service Production: BAS Production
Line Producer: Andrej Caruso
Offline Editor: Denis Marx

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Stratford,1,Jack Daniel's,3,jack daniels old no 7,2,Jade,1,Jaguar,1,Jamaica,1,James Bond,3,James Hinchliffe,1,Jan Lucas,1,Japan,8,Jaquar,1,Jason Derulo,1,Jason Witten,1,JC Penny,6,JC Whitney,1,JD Williams,1,Jeans Ads,2,Jeff Bezos,1,Jeff Yeats,1,Jenga,1,Jennifer Aniston,1,jennifer Lopez,2,Jeremy Clarkson,1,Jerry Seinfeld,2,Jet.com,1,Jewel,1,Jillian Michaels,1,Jillz Cider,1,Jim Beam,1,Jim Downey,1,Jing Wei,1,jobs,1,Jockey Underwear,2,JOHANNES LEONARDO,1,John C Jay,1,John Goodman,1,John Lewis,1,John Lewis ads,11,John Lewis Christmas 2017,1,JOHN LEWIS XMAS 2008,2,john st.,2,John Wall,1,Johnnie Walker,7,Johnny Weir,1,Jon Hamm,1,Jon Reinfurt,1,Jonathan Glazer,1,Jones+Tino,1,Jonny & Will,1,Joon Airlines,1,Jordan,2,Joseph Kahn,1,Joseph Mann,1,Josephine Skriver,1,Joshua Ferris,1,Joy of Home,1,JP Morgan Chase,1,JR Smith,1,Julia Hengel,1,June's HIV+ Eatery,1,Jung von Matt/Limmat,1,just like you,1,Justin Verlander,1,JWT,3,JWT Amsterdam,2,JWT Atlanta,1,K-Swiss,1,Kahlua,1,Kaiser Lachance Communications,1,Kalinka,1,Kansas City,1,Kansas City Chiefs,2,Kanye West,1,Karlie Kloss,1,Kat Graham,1,Kate Bosomworth,1,Kate Moss,1,Kate Spade New York,1,Kathryn Hahn,1,Katy Perry,2,Kawhi Leonard,1,KBS,3,Kellogg's,6,kelly slater,1,Kenan Thompson,2,Kendall Jenner,1,Kendrick Lamar,1,Kevin and Katie Carro,1,kevin bacon,1,Kevin Hart,1,KFC,4,KFC Japan Christmas,1,KIA,1,Kia Motors,20,Kia Stinger GT,1,Kilvington Grammar,1,Kim Sae-jeong,1,KIND Snacks,1,Kinder Bueno,1,Kit Kat,9,Kit Lynch-Robinson,1,kleenex,1,Knouse Foods,1,Kobe Bryant,2,kohl's black friday,1,Koho,1,Kolohe Andino,1,Kopparberg,1,Korabiewice Shelter,1,Kraft Heinz,1,krow,1,Kruger,1,kwiff,1,Kyle Lewis,1,La Banane,1,la communidad,4,La Flamee,1,Labrinth,1,LACTACYD,1,LaDanian Tomlinson,1,LADBible,1,LAIR TV,1,LaMarcus Aldridge,1,Lamborghini,1,Lamptan,1,Land Rover,8,laptop,1,Lara Croft,1,Las Vegas Ads,5,Laughing Man Coffee,1,Laughlin Constable,3,Laundry Service,1,Laurence Thrush,1,LCI Workers' Comp,1,Leavenworth,1,Lebogang Rasethaba,1,Lebron James,10,Lee Child,1,Legends Collection,1,Legion,1,Lego,14,Lego Click,1,LEGOLAND,1,Lemaitre,1,Leningrad,1,Lennie Stern,1,Lenovo,2,Leo Burnett,16,Leonardo da Vinci,1,Les Affaires,1,Les Gaulois Paris,1,Les Twins,1,Leucan,1,Levi's Jeans Ads,17,lexus,23,Lexus Plus,1,LG,8,LIDA,1,Life Essentials,1,LIfe is Good,1,Lifetime Movies,1,LightHouse Films,1,Like A Boss,1,Lilit Reyes,1,Lin-Manuel Miranda,1,Lindsey Vonn,1,Liniya Mannergiymu,1,Lionel Messi,7,Lipton Brisk,2,Lipton Ice Tea,3,liquor ad,7,live action,1,Live in Levi's,1,Livestrong,1,Livewear,1,Liz Reynolds,1,logitech,1,Lokerse Feesten,1,London,1,London Air Ambulance Charity,1,London International Awards (LIA),3,Longchamp,1,Los Angeles,1,Los Angeles Raiders,1,Lotto,1,LOTTO 6/49,1,Louis Vuitton,4,Louis XIV,1,Love + Money,1,Love Beats Money,1,Love Letter to Shibuya,1,Lowe Lintas Delhi,1,lowe's,4,LP/AD Toronto,2,LS Productions,1,Lucas Zanotto,1,Luciano Carvari,1,Lucky Post,1,Lucozade,3,Luis Suarez,1,lynx,5,lynx Excite,1,M&C Saatchi,5,M&C Saatchi Abel,2,M&M's,3,mac vs pc,10,Mack Anthem,1,Mack Trucks,1,MACY'S 150 YEARS,2,Macys,10,Mad Dogs & Englishmen,1,MAD Magazine,1,Mad Ruffian,1,MAD TV,2,MADD,2,Madden,1,MagmaCore Extreme,1,Magnum Opus Partners,1,MagnustTheMagnus,1,Maia Weinstock,1,Major League Baseball,1,Majority Films,1,Make Humanity Great Again,1,Making of a Gem,1,Man vs Goat,1,Manchester United,2,Manor,1,MANta Claus,1,Manu Brabo,1,Marc Herremans,1,Marc Jacobs,1,Marc-Andre Fleury,1,Marcelo,1,March of Dimes,1,Marcus Thomas,1,Maren Morris,1,Margaret Elman,1,Maria Bamford,1,Mariana Ferreira,1,Mariana Von Fedak,1,Marie Claire,1,Mark Ward,1,marketing campaign,1,Marks & Spencer,1,Marmoset,1,Maroon 5,1,Marriott,1,mars bar,2,Mars Wrigley,1,Marshmallow Laser Feast,1,Martin Sorrell,1,Martini Bianco,1,Marvel,1,MasterCard,2,MasterCard Priceless,8,Mastermind,1,Match.com,1,matchmaking,1,Matt Damon,2,mattel,1,Matthew McConaughey,1,Max Domi,1,Maxell,1,Mayor Sly James,1,Mazarin,1,mazda,2,Maze,1,McCafe,1,McCann,3,McCann Health,1,McCann London,4,McCann//Craft,1,McDelivery,1,McDonald's,81,McDonalds Four Bucks is Dumb,1,mcgarrybowen,1,Mean Joe Greene,1,MEATATARIANS UNITE,1,Media Design Schools,1,Medmen,1,Megan Fox,1,Mellow Pizza,1,meltin pot,1,Mentos,4,Mercator Insurance,1,mercedes-benz,59,Miami Ad School,13,miata rf,1,Michael Bay,1,Michael Jackson,1,Michael Jackson Pepsi Ads,5,Michael Phelps,1,Michael Schumacher,1,Michel Foucault,1,michelin tires,1,Michelle Beadle,1,Michelob Ultra,1,Microsoft,46,Microsoft Classic Intellimouse,1,Midas Awards,3,middle east ad,3,Middle-earth: Shadow of War,1,Mika,1,Mika Hakkinen,1,Mike Will Made It,1,Milan Fashion Week,1,Miley Cyrus,1,milk,6,Milk Marketing Board,2,Milky Way,1,Miller Lite,2,MILLER LITE 1 SECOND AD,2,Millie Bobby Brown,1,Milwaukee Bucks,2,Mindshare,1,MINI,15,Minnesota Wild,1,Miriam Wimmer,1,Misbehavin,1,MISS DIOR CHERIE,1,Missing Children Society of Canada,1,Missouri Lottery,1,Mister Sweat,1,Mistress,2,Mitchum,1,mixed martial arts,1,MKTG Canada,1,MLB,6,mobile,7,mobile advertising,2,Mobile Vikings,1,Mobility Anthem,1,models,4,Moleskine,1,Mollie Bylett,1,Mollie Mills,1,Mom Jeans,1,Monopoly,2,Monster Bill,1,Monster Truck,1,MonsterBil,1,MOO,1,Moonpig,1,Morrisons,1,mortierbrigade,4,Mother London,1,Mother Theresa,1,Motive Made Studios,1,mountain dew,3,MOVIE PROMOS,31,movie trailers,36,Moving Iage & Content,1,Movistar,1,Mox,1,Moz the Monster,1,Mr Sub,1,Mr. Robot,1,Mr. Wolf,1,Mtn Dew Ice,1,MTV,6,much music,1,Muhammad Ali,1,Mullen and Lowe,1,Muse Communciations,1,Musea Brugge,1,music,175,Music of the Mind,1,music videos,7,Musselman's Apple Sauce,1,Must Be Loud,1,Mustang GT,1,MVP Puppets,8,Myer's Australia,1,nando's,2,Nas,1,Nastya Timos,1,National Geographic,3,National Park Foundation,1,National Safety Council,1,Nationwide Insurance,1,Nature Valley,1,Nature's Bakery,1,Nazionale della Moda Italiana,1,nba,42,NBCU Content Studio,1,Neil Huxley,1,Nemo's Garden,1,NerdWallet,1,Nespresso,1,Nestlé,1,New Balance,2,New Era,2,New York Festivals,1,New York Festivals International Advertising Awards,1,new zealand,3,New Zealand Jerky,1,Newcastle Brown Ale,1,Newport Beach Film Festival,1,News,7,Neymar Jr.,3,NFL,55,NFL Color Rush,1,NFL Foundation,1,NFL Gamepass,2,NFL London Games,1,NHL,12,Nick & Chloé,1,NIck West,1,Nick Wickham,1,Nick Young,1,Nicole Kidman,1,Nicole Scherzinger,1,Nicos Livesey,1,Night Queen,1,nike,14,nike ads,87,NIkita Dragun,1,nineteentwenty,1,Ninjas,1,nintendo,5,Nintendo Labo,1,Nipsey Hussle,1,Nissan,1,NISSAN CROSSOVERS,2,Nissan Juke,1,Nissan Micra,1,No Limits to Music,1,No Yolks,1,Noah Harris,1,Nokia,7,Nokia 5800,1,nokia N8,1,Nomex,1,NOMINT,3,Nong Poonsukwattana,1,Norah Jones,1,norte beer,1,North,2,North Carolina,1,Norton,1,Nothing Bundt Cakes,1,Novak Djokovic,1,NRA,1,NSPCC,1,Office of Baby,1,office politics,1,Ogilvy,5,Ogilvy & Mather,1,Ogilvy Johannesburg,1,Ohio Lottery,1,Oikocredit,1,Olaf Hajek,1,Old Navy,3,OLD SPICE,35,OLD SPICE.,7,Olympique de Marseille,1,One Club for Creativity,13,One Screen Short Film Festival,1,One Show,2,One Team,1,online campaigns,16,Only Vegas Moments,1,Opel,2,opera,1,Opportunity,1,Optima,2,Optus Sport,1,Orange,1,Orci,1,Oren Lavie,2,Oreo Cookie,17,Origins,1,Orkin,1,Oscar Mayer,1,Oskar Blues,1,Our/Vodka,1,Ousmane Dembele,1,Outdoor Billboard Ads,29,Outdoor Media Awards,1,OWDT,1,Owen Wilson,1,Oxfam,1,Ozzy Osbourne,2,P-Diddy,1,Pablo,1,Pacifica,1,Paddington 2,1,Paddington and the Christmas Visitor,1,Pampers,3,Panda cheese,1,Panda Express,1,Pantene Shampoo,1,Pantene Violin,1,paper-cutting,1,Parabella,1,Parachute,1,Paralympics,1,Paris 2024,1,Paris Saint Germain,1,Park Bo-gum,1,Parking Lot,1,ParkinSON,1,Parody Ad,5,Pass It On,1,Patrick Ewing,1,Patron,1,Paul Martinez,1,Paul Pogba,1,Paul Stone,1,Pavone,1,Pay ID,1,Pay the Price,1,Pay with Views,1,Paypal,1,PB&,2,PC,1,Peak Games,1,Pearl's Peril,1,PEDIGREE,1,PEER 1,1,Peer Into A Soul,2,Peggy Lee,1,Penn State,1,PepperJam,1,Pepsi,3,Pepsi Ads,24,Pepsi Co,2,PEPSI COLA,11,Pepsi Generations,1,Pepsi Max,2,PepsiCo,1,Pereira O'Dell,1,Pereira O'Dell New York,1,perrier,5,Pet Care & Food,17,PETA,15,Peter Kariuki,1,Petit Bateau,1,Peugeot,1,Peyton Manning,1,Phenoms,1,Philharmonie de Paris,1,Philips,1,Pietro Boselli,1,Pilgrim's Choice,1,PIlot Pens,1,Pimento,1,Pinalen,1,Pink Ribbon,1,Planet Fitness,1,Planters Peanuts,1,Play Less Nice,1,Play-Doh,1,playboy,2,PLUS Supermarket,1,podcast,1,Political Ads,57,pollution,1,Porsche,1,Porsche Ads,5,Portrait Mode,1,Post-it,1,posters,2,Power of Optimism,1,Powering You,1,PR Firms,1,Premier League,3,Premier League Primary Stars Resources,2,President's Choice,1,press releases,1,Preview Trailers,25,Princess Yachts,1,Pringles,2,print ads,251,print ads clever ads,1,Prius Hybred,1,Procreate London,1,proctor and gamble,5,professional bull riding,1,Progress is Perfection,1,provocative ads,4,PSA,367,psp,2,Psyop,5,Public Awareness,260,Public Citizen,1,Public Relations,1,Publicis,3,Publicity Stunts,2,Pulse Productions,1,PUMA,14,Purchase Brothers,1,PyeongChang 2018,5,QDOBA,1,qr code advertising,3,Quantanamera,1,quench,1,Quicken Loans,1,quicksilver,1,Quiet Storm,3,QX50,1,R/GA 360i,1,R+S,1,Radical Media,2,radio,2,Rain 43,1,Rak’n’Roll charity foundation,1,Randstad,1,RAV4,1,Ray-Ban,10,Raza Ad,1,rebecca black friday,1,Rebort To Be Alive,1,Recipe Theft,1,recruitment campaign,1,Red Bull,1,red cross,2,Red Lion,1,Red Tettemer O'Connell + Partners (RTO+P),3,Redhook Brewlab,1,reebok,14,Reel Nice,1,reetone,1,Reindeer Ready,1,Rejected Ads,5,Remembrance,1,Renault-Nissan,1,Renovo,1,Replay,1,retro ad,1,Rey Mysterio,1,Rice Krispies,1,Richard Lewis,1,Richard Sherman,1,Rick Ross,1,Ricky Romero,1,Riipen,1,Ringer,1,Rip Curl,1,Rita Ora,1,Rob Gronkowski,1,Robert Rodriguez,1,Roc C,1,Rock Bank,1,Rocket Mortgage,1,Rodeo Show,2,Rogier Wieland,1,Rokkan,1,Romain Quirot,1,Roman,1,Romance,2,Ronald McDonald House,1,Rosapark,3,Rosario Dawson,1,Roseanne Barr,1,Roses Are Blue,1,ROTHCO,8,rotisserie chicken sandwich,1,Rowdy Ronda Rousey,2,Rowntree,1,Rowse Honey,1,Roxane Gay,1,Royal Ascot,1,Royal British Legion,1,Royal Wedding,2,Royle Productions,3,RSPCA,1,Rudy Mancuso,1,Ruffian,2,Rugby Six Nations Cup,1,Russel Oliver,1,Russell Schaller,1,Russian ad,9,RX 350L,1,RX 450hl,1,RXM Creative,1,Ryan Reynolds,2,S-Warnings,1,Saatchi & Saatchi,7,Saatchi and Saatchi,16,Safety Code,1,Sainsbury,1,salvation army,1,Sam Conniff Allende,1,Sam Rubinoff,1,Sama Al-Salihi,1,samsung,123,Samsung Galaxy,4,Samsung Galaxy Note 8,2,Samsung Galaxy S9,3,San Diego Zoo,1,Sandile Mkhize,1,Sapna Chadha,1,Sarah Silverman,2,Saturday Night Live,3,Savanna Samson,1,Say Something,1,Scared Straight,1,Scarface,1,Schweppes,1,scion IQ,4,Search Party,1,Seattle,1,Seattle Mariners,1,Seattle Seahawks,1,Second Chances,1,Secret Escapes,1,Sega Football Manager,1,Sehsucht,2,Senain Kheshgi,1,Sephora,1,Serena Williams,2,Serhiy Zhadan,1,Serious Meat,1,Serviceplan,1,Seth Gordon,1,sex,1,sexy ads,160,Shaquem Griffin,1,Sharper Image,1,sharpie,1,Shea Glover,1,Shelley Lewis,1,Shop.NHL.com,1,SHORT FILM,1,SHORT FILMS,4,Showtime,1,Shreddies,1,Sibling Rivalry,1,Sid Lee,3,siggi,1,Signal Zero,1,Sigurd Larsen,1,Silk,1,Similau,1,Simmons,1,Simple,2,SIMPLE MATH,1,Sims 3,1,Sims Video Game,1,Singtel,1,Sioo-x,1,Skeletor,1,Skinny Love,1,SKINS,1,Skittles,9,ŠKODA KAROQ,1,Sky Cinema,1,Sky Q,1,Sky Sports,2,Skyn,1,SleepShopper,1,SM Supermalls,1,Small Spaces,1,Smart car,1,SmartWater,1,Smile,14,smirnoff,4,Smirnoff Purity Vodka,2,Smith and Foulkes,1,Smithsonian,1,smoking ads,2,SNFestival 2018,1,SNICKERS,20,SNL,1,Snoop Dogg,3,Snow,1,Soar,1,sobe,2,soccer,8,Social Media Advertising,95,Sofia Vergara,1,Sofology,1,soft-drink ad,1,solar energy,1,sony,24,Sony Bravia,5,SONY DOMINOS,1,Sony VAIO,2,SOS Children's Villages,1,South African ad,2,Southern Nevada Water Authority,1,Southwest Airlines,1,Space,1,spain ad,1,spanish,2,Spanish Federatkon of Breast Cancer (FECMA),1,Spanish Lottery,1,Spark44,1,Spears & Arrows,1,spec ad,9,Special K,1,Spike Jonze,1,Spike Lee,1,Spittn Image,1,Spoiler Killers,1,Spokeslistener,1,sponsored,1,sponsored post,40,spoof ads,24,SPORF,1,Sportable Gift Wrap,1,sports ads,644,sports illustrated,2,SportsNation,1,Sprint,1,Sprite,3,SquareEnix,1,St. Patrick's Day Ad,2,Stance,1,Stand Up To Cancer,1,Stanley,1,Star Wars,4,Starbucks,3,Starburst,2,StarKist,1,Start Your Impossible,1,state farm,13,Stay Close,1,Stell McCartney,1,Stella Artois,9,Stendahls,1,Stephen Arnold Music,1,Stephen Curry,1,Stepping Stone,1,steve jobs,1,Steve Moakler,1,Steven Mangan,1,Steven Spielberg,1,Stevie Gee,1,Stihl,1,Stingray Digital Group Inc.,1,Stink Films,1,stop motion,7,street art,1,String and Tins,3,StubHub,1,stunt ad,4,Style Seeker,1,SU2C,1,Suas,1,subaru,19,Subway,7,Suede Gully,1,Sugar Todd,1,Sumatran Orangutan Society,1,Sun Creatures Studio,1,Suncorp Bank,1,Sundance Institute,1,Super Bowl,2,Super Bowl 2012,29,Super Bowl 2013 Ads,60,super bowl 2017 LI,41,Super Bowl 2018 LII,23,super bowl 50 ads,23,Super Bowl Ad,25,super bowl ads,31,Super Bowl Advertisers,1,Super Bowl XLIX 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AdStasher: Dentsu and Bang TV Create Action-Packed Car Chase for Lexus IS
Dentsu and Bang TV Create Action-Packed Car Chase for Lexus IS
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