According to Old Spice and the message from this new ad "Poker Face" that debuts the new ...
According to Old Spice and the message from this new ad "Poker Face" that debuts the new Hawkridge scent from the Wild Collection..."There is nothing more romantic to a woman than the smell of a man who is covered in hawks". No woman has ever said this but it is common sense. See the "Irresistible" spot for Old Spice scent Wolfthorn HERE.
Ad Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Jason Bagley
Creative Director: Craig Allen
Director: Tom Kuntz
Production Company: MJZ