Toronto SickKids Sing "You Got It" in New "Together We Will" Ad

An emotional and uplifting new TV ad for Toronto's Hospital For Children's (Sick Kids) fal...



An emotional and uplifting new TV ad for Toronto's Hospital For Children's (Sick Kids) fall brand campaign. The commercial is wrapped around their signature line "Together We Will," and helps to capture the strength, compassion and determination that make SickKids the incredible place that it is.
This spot feature real SickKids patients, families and staff singing along to Roy Orbison's "You Got It" and highlights unconditional love among families and the lengths to which they go, together with SickKids staff, to help make sick children better.

Learn more about the campaign please visit www.sickkidsfoundation.com/together. Full Press Release below.


SickKids campaign rallies community to come together to support children’s health
“Together We Will” emphasizes strength in unity
Picture this: A four year old leukemia patient braving the MRI table for his next scan. A newborn in an isolet hooked up to oxygen. A child being rushed to the emergency department by ambulance. A dad cradling his baby in a rocking chair in the baby’s hospital room. A teenage cancer patient in her bedroom putting on her wig. A mom and her son doing crafts in a hospital playroom in between his treatments.

These are just some of the scenes portrayed in a new marketing campaign for The Hospital for Sick Children (SickKids) set to launch November 12 for six weeks through to December 31, leading up to the busiest giving season of the year. The campaign is centred on the tagline “Together We Will” and emphasizes the strength of a community coming together to help improve children’s health. SickKids staff, patients and families featured in the ads help capture the strength, compassion and determination that makes the hospital an incredible place to the thousands of families who rely on it each year.

The creative concept is brought to life with a focus on the breadth of people it takes to help a sick child, both at home and at SickKids. Set to the emotional lyrics of Roy Orbison’s You Got It, the television spots feature children, youth and their parents together with SickKids staff in real hospital settings singing along to “…anything you want… you got it… baby.” The spot closes with the caption: We’ll do anything for them. But we can’t do it alone. Together We Will.

Twelve patient ambassadors aged 17 months to 17 years old from throughout Ontario, with conditions ranging from brittle bone disease to organ transplants and various childhood cancers, are featured in the campaign. Although many of them are in active treatment, these young patients muster all of their energy to sing along and lend their help to inspire people to support the hospital through donations.

“These scenes capture some of the most poignant moments between a child and their parents or their medical team, reflecting the family-centred care approach at SickKids,” says Ted Garrard, President and CEO, SickKids Foundation. “This campaign truly illustrates the lengths to which staff and families will go, together, to help improve and save children’s lives. Families know they can count on the multidisciplinary medical teams at the hospital when their children need them. This holiday season we need the community’s support to help SickKids continue to be there for anything our patients need, now and in the future.”

In keeping with the spirit of a community joining forces to help children who need life-saving medical care, a mural featuring leukemia patient Hunter Kemp, 5, and a sampling of 19 representatives from his SickKids circle of care will be installed at Dundas subway station. In the mural, Hunter is joined by his family and his extended SickKids family who have been there for him throughout his cancer treatment, including everyone from his nurse and oncologist to his Child Life Specialist and psychologist. Hospital President and CEO Mary Jo Haddad is also featured. The mural symbolizes the group of people who come together when a child is seriously ill and bears the caption: Together We Will. No Matter How Many of us it Takes. The mural is the focal point of a subway station domination which also includes branded wrapped pillars, stairs and turnstiles.

The ‘Together We Will’ theme is also integrated with the print campaign which features patients photographed with either a parent or someone from their SickKids medical team with aspirational claims of what can be achieved together with community support. Together We Will Make a Hospital Feel Nothing Like a Hospital and Together We Will Search for Answers are examples of how the print campaign aims to inspire people to help SickKids achieve its vision to advance children’s health in Toronto and around the world.

Elements of the campaign include mass marketing with television, print and out-of-home advertising including a branded domination at Dundas subway station and at 10 Dundas St. E., elevator wraps in 35 buildings and presence on 110 elevator screens throughout buildings in downtown Toronto. A :60 second television spot is the focus of the campaign, with supporting 15-second spots, print ads and digital banner ads. The 60-second spot will run before every movie in six Cineplex theatres in the Greater Toronto Area.

There is also a digital component called SickKids Free Movie Day. People can help fill a virtual theatre online at www.sickkidsfoundation.com/together to send SickKids kids on an exclusive movie experience this holiday season. Cineplex will provide a complimentary movie screening for young patients who are healthy enough to attend the theatre in the new year.

The campaign website will go live on November 9 at www.sickkidsfoundation.com/together and will feature the 60-second television commercial and patient stories. People who wish to support SickKids can donate by visiting the Together We Will campaign website.

The Together We Will concept, creative and digital development was handled by JWT and media planning and buying was handled by Maxus. Partners Film produced the television spots, directed by Kathi Prosser, and photography for the print campaign was done by award winning photographer and filmmaker Mark Zibert.

Credits:
Client: Sick Kids Foundation
Agency: JWT, Toronto
VP/Managing Director: Neil MacLellan
Copywriter: Jed Churcher
Art Director: Andy Brokenshire
Agency Producer: Raquel Rose
Account Director: Michelle Ching
Production Company: Partners Film
Director: Kathi Prosser
Executive Producer: Aerin Barnes
Line Producer: Amalie Bruun
Director of Photography: Tico Poulakakis
Editing Company: Panic and Bob
Editor: David Baxter
Music: Eggplant
Producer & Music Director: Adam Damelin
Producer: Nicola Treadgold

COMMENTS

BLOGGER: 1
Loading...
Name

118 118,1,1st Bank,1,2008 Olympic Games,19,2010 SuperBowl Ads,15,2011 Asian Cup,1,2011 Super Bowl Ad,19,2011 Super Bowl Line Up,2,2011 SuperBowl Ads,1,2012 Olympics,30,2012 super bowl,3,2012 the movie,3,3D animation,7,3D TV,2,3M,1,50 Cent,1,absolut vodka,14,ad industry,124,Ad School Work,1,Adidas,39,ads from india,2,advertising,19,advertising art,5,advertising people,18,against dumb,1,AICP,1,AKQA,1,Alamo Drafthouse,1,Albert Einstein,2,alcohol ad,82,alexander Keiths,1,Alice in Wonderland,1,AllState Insurance,8,Ambient Ads,16,American Airlines,4,American Signature,1,Analysis of an AD,3,Andres Iniesta,1,andriod,6,Angry Birds,1,animation,28,anti-drinking and driving,1,anti-smoking,1,Antique Rivet,1,app,4,Apple,88,apps,47,Areva,1,Argentina,4,Argentina ad,1,Art and Design,113,ASHLEY MADISON,2,ASICS,2,at and t,9,athlete,1,athlete endorsement,2,Attack Ads,1,ATTIK,1,audi ads,54,Audio Threadz,1,Australian Ads,42,automotive,104,Award Winners,16,awards,2,Axa Insurance,1,Axe 2012,1,Axe Bullet,9,Axe Commercials,42,Axe Day Axe Night,1,Axe Effect,13,Axe Googly,1,axe impact,1,Axe Print ad,1,Axe Promo,2,babies,5,Bacardi,2,Bad AD Placement,4,Banned Ads,14,banner ads,1,Barack Obama Ads,2,Barclaycard,1,Batelco,1,Bavaria Beer,5,bbc,1,BBDO,1,beer ads,163,Behind The Scenes,3,Belgium,3,Best Buy,4,Betty White,1,BiC,1,Bill Gates,3,billboards,25,bing,3,BK Angry Whopper,2,BK Texican,1,BK Whopper Sacrifice,1,Blackberry,25,Blockbuster,1,Blonde Ads,1,BMW Ads,26,Bond's,1,books,1,BoomTV,1,Boston Bruins,1,BP Ultimate,1,BRAND MARKETING,4,Branding,10,Brazil Ad,13,Brazilian Press,1,BREAST CANCER AWARENESS,4,Brett Favre,3,Bridgestone,1,British Airways,5,Bruce Willis,1,Bubble Gum,1,bud light,3,BUDWEISER ADS,19,Bug Light,1,Burger King,14,bus ads,10,Bus Shelter Ad,7,butlins holidays,1,CADBURY,11,cadillac,3,Call of Duty,1,Calvin Klein,4,Canada,228,Captain Morgan,2,car ad,9,car advertising,367,car stunt,2,Caribou Coffee,1,CarMax,1,Castrol Oil,1,cats,6,celebrity commercials,322,Cell C,1,change for a dollar,1,Charger,1,Charles Barkley,1,Chevy,17,Chevy Camaro,1,China Ads,1,chocolate bar ad,1,Chris Brown,1,Christmas Commercials,168,Chrysler,1,Chuck Norris,1,cinemagraphs,1,Ciroc Vodka,1,cisco,6,Citroen,3,CITY 17,1,CK One,1,claymation,2,clever ads,77,clothing,9,coca cola,7,Coca Cola Logo,1,Coca-Cola,67,coke,22,Coke Christmas Commercials,6,Coke Zero,12,Colgate MaxFresh,1,CollegeClickTV,1,commercials,22,condom ads,30,Consumer Products,3,controversial ads,27,Cool Runnings,1,cosmetics,31,cosmote,1,crash the superbowl,9,Cravendale,2,creative,106,creative ads,181,Cricket,1,Crisis of Credit,1,Crystal Light,1,Dacia Renault,2,Dame Judi Dench,1,Daniel Craig,1,Dany Trejo,1,David Beckham,5,David Bowie,1,Dean Winters,1,DENNY'S,2,deodorant,1,detergent ad,1,Detroit Red Wings,1,Diapers,1,Diddy,1,Diesel,7,Diet Pepsi,2,digital media,6,direct marketing campaign,1,DirecTV,11,Dirt Devil,1,Disney,3,DNA Project,1,Dodge,8,dogs,2,dolce gabbana,4,Doritos,12,Dortmund,1,dove,3,Dr. Pepper,12,droid,3,Durex,9,Dutch Ads,4,Dwayne Wade,1,E*Trade,2,EA Sports,9,Earth Hour,1,Ebay,7,Egypt,1,Electronic Arts,2,electronis,2,Elizabeth Taylor,1,ellen,1,Eminem,1,entertainment ads,4,Entourage,1,environmental ads,34,ESPN2,1,estee lauder,1,ETrade,3,European Ads,387,eva Mendes,1,Evian,4,F1,4,Facebook,12,Fallen Angels,1,Fallon London,1,Fallsview Casino,1,Fanta,1,fashion industry,296,featured,26,Featured Ads,1198,Fed Ex,2,FedEx,9,FHM,1,fiat,11,fiat 500,10,FIFA,15,film ads,1,Financial Industry,107,fitness ad,2,Food and Drink,566,football,3,footwear,3,Ford,19,Ford Hybrid,1,foreign celebrity advertising,2,Francesco Cassozzini,1,Frank Miller,1,free yourself campaign,1,French ad,11,Friskies,1,Funky Town,1,funny ads,175,funny commercials,472,gaming,52,GATORADE,16,GEICO,12,general motors,2,genesis effect,1,German Ad,3,Getty Images,1,Ghandi,1,GHD Hair,1,Gillette,2,GoDaddy,15,Goerge Clooney,1,golf,1,google,122,google ads,9,Google Chrome,11,Google Chrome Shorts,1,google doodle,2,google Nexus,6,google+,1,Got Milk,23,great ad campaigns,138,great ads,1307,great ads. Scrabble,2,great advertisements,22,great advertising,86,Green Ads,17,Groupon,3,gucci,2,Guerrilla Marketing,8,Guiness,1,GUINNESS BEER,9,guitar hero,1,H2oh,1,Happydent,1,hardee's,1,Harvey Nichols,3,HBO,2,head and shoulders,5,Heidi Klum,1,Heineken,38,Heineken Logo,1,Hell Pizza,1,hersheys. rascal flatts,1,hockey,1,Holiday Ad,10,Hollywood Director,1,Hollywood Stars,1,honda,27,honda jazz,1,Honor Roll,1,HOT TUB STOPS HUNGER,1,Hot Wheels,1,hotel ad,1,hotwheels,3,hp,4,HP Touchsmart,1,Huggies,3,Hugh Jackman,1,HULU,4,HUSH Studio,1,Hyundai Elantra,2,Hyundai Genesis,3,Hyundai Sonata,3,iAds,1,IBM,4,ikea,40,Ikea Logo,1,image mapping,1,India,13,INGLOURIOUS BASTERD,1,insurance,1,Intel,3,interactive ads,5,International Women's Day,1,ipad,12,iPad 2,2,iPhone,59,iPhone 3G,1,iPhone 4,2,iPhone App,2,iPod Nano,1,Isaiah Mustafa,7,Israel Ad,1,Italian,14,Jack Daniel's,3,jack daniels old no 7,2,Jamaica,1,James Bond,3,Japan,6,JC Penny,6,Jeans Ads,2,Jenga,1,Jennifer Aniston,1,jennifer Lopez,1,Jerry Seinfeld,2,Jillian Michaels,1,Jillz Cider,1,Jim Beam,1,Jim Downey,1,Jockey Underwear,2,John Lewis ads,10,JOHN LEWIS XMAS 2008,2,Johnnie Walker,6,Jonathan Glazer,1,Jordan,2,Joseph Kahn,1,JP Morgan Chase,1,JWT,1,K-Swiss,1,Kahlua,1,Kanye West,1,Kate Moss,1,Katy Perry,2,Kellogg's,3,kelly slater,1,Kenan Thompson,2,kevin bacon,1,Kia Motors,15,Kit Kat,5,kleenex,1,Kobe Bryant,2,kohl's black friday,1,Kolohe Andino,1,LACTACYD,1,Lamborghini,1,Lamptan,1,Land Rover,6,laptop,1,Las Vegas Ads,4,Leavenworth,1,Lebron James,9,Lego,11,Lego Click,1,Leo Burnett,3,Leonardo da Vinci,1,Levi's Jeans Ads,14,lexus,10,LG,8,Lindsey Vonn,1,Lionel Messi,2,Lipton Brisk,2,Lipton Ice Tea,3,liquor ad,7,live action,1,Livestrong,1,logitech,1,Los Angeles,1,Louis Vuitton,4,lowe's,4,Luciano Carvari,1,lynx,5,lynx Excite,1,mac vs pc,10,MACY'S 150 YEARS,2,Macys,9,MAD Magazine,1,MAD TV,2,MagmaCore Extreme,1,Manchester United,1,MANta Claus,1,Marc Herremans,1,Maria Bamford,1,marketing campaign,1,mars bar,2,Martini Bianco,1,MasterCard Priceless,7,Match.com,1,matchmaking,1,mattel,1,Matthew McConaughey,1,Maxell,1,McDonald's,51,McDonalds Four Bucks is Dumb,1,Mean Joe Greene,1,MEATATARIANS UNITE,1,Media Design Schools,1,meltin pot,1,Mentos,5,Mercator Insurance,1,mercedes-benz,53,Miami Ad School,4,Michael Bay,1,Michael Jackson,1,Michael Jackson Pepsi Ads,5,Michael Schumacher,1,michelin tires,1,Michelle Beadle,1,Microsoft,43,middle east ad,1,Mika Hakkinen,1,milk,1,Milk Marketing Board,2,Miller Lite,1,MILLER LITE 1 SECOND AD,2,MINI,15,Miriam Wimmer,1,MISS DIOR CHERIE,1,Mitchum,1,mixed martial arts,1,MLB,4,mobile,7,mobile advertising,2,models,4,Moleskine,1,Mom Jeans,1,Monster Truck,1,Mother London,1,Mother Theresa,1,mountain dew,4,MOVIE PROMOS,30,movie trailers,35,Mr Sub,1,MTV,6,much music,1,music,151,music videos,2,MVP Puppets,7,nando's,2,nba,30,New Era,1,new zealand,3,Newcastle Brown Ale,1,News,3,NFL,32,NHL,9,Nicole Kidman,1,Nicole Scherzinger,1,nike,2,nike ads,80,Ninjas,1,nintendo,3,NISSAN CROSSOVERS,2,Nissan Juke,1,Nokia,7,Nokia 5800,1,nokia N8,1,norte beer,1,office politics,1,Ogilvy,1,Old Navy,3,OLD SPICE,33,OLD SPICE.,7,online campaigns,15,Optima,2,Orange,1,Oreo Cookie,17,Orkin,1,Oscar Mayer,1,Outdoor Billboard Ads,29,Ozzy Osbourne,2,P-Diddy,1,Pablo,1,Pampers,2,Panda cheese,1,Pantene Shampoo,1,Pantene Violin,1,paper-cutting,1,Parody Ad,5,Patrick Ewing,1,Paypal,1,PEDIGREE,1,PEER 1,1,Peer Into A Soul,2,PepperJam,1,Pepsi Ads,23,Pepsi Co,1,PEPSI COLA,11,Pepsi Max,2,perrier,5,Pet Care & Food,10,PETA,14,Planet Fitness,1,Planters Peanuts,1,playboy,2,Political Ads,40,Porsche Ads,5,Post-it,1,posters,2,PR Firms,1,press releases,1,Preview Trailers,25,print ads,216,print ads clever ads,1,Prius Hybred,1,proctor and gamble,4,provocative ads,4,PSA,241,psp,2,Psyop,3,Public Awareness,206,Publicity Stunts,2,PUMA,13,Purchase Brothers,1,qr code advertising,3,Quantanamera,1,quicksilver,1,radio,1,Ray-Ban,9,rebecca black friday,1,red cross,1,reebok,13,reetone,1,Rejected Ads,5,Renault-Nissan,1,retro ad,1,Richard Lewis,1,Ricky Romero,1,Robert Rodriguez,1,Roc C,1,Rock Bank,1,Rogier Wieland,1,Roseanne Barr,1,Rowntree,1,Royal Wedding,2,Russel Oliver,1,Russian ad,8,Saatchi and Saatchi,16,salvation army,1,samsung,93,Sarah Silverman,1,Saturday Night Live,3,Savanna Samson,1,scion IQ,4,Search Party,1,sex,1,sexy ads,164,Sharper Image,1,sharpie,1,SHORT FILM,1,SHORT FILMS,4,Showtime,1,SIMPLE MATH,1,Sims 3,1,Sims Video Game,1,Skittles,8,Smart car,1,SmartWater,1,Smile,14,smirnoff,4,Smirnoff Purity Vodka,2,Smithsonian,1,smoking ads,2,SNICKERS,16,SNL,1,Snoop Dogg,3,sobe,2,soccer,8,Social Media Advertising,85,Sofia Vergara,1,soft-drink ad,1,solar energy,1,sony,23,Sony Bravia,5,SONY DOMINOS,1,Sony VAIO,2,South African ad,2,spain ad,1,spanish,2,Spike Lee,1,spoof ads,24,sports ads,502,sports illustrated,2,SportsNation,1,Sprite,3,St. Patrick's Day Ad,2,Star Wars,4,Starbucks,3,Starburst,2,state farm,12,Stella Artois,6,steve jobs,1,Steven Spielberg,1,Stihl,1,stop motion,6,street art,1,StubHub,1,stunt ad,4,subaru,17,Subway,3,Suncorp Bank,1,Super Bowl,2,Super Bowl 2012,29,Super Bowl 2013 Ads,60,super bowl 50 ads,23,Super Bowl Ad,1,super bowl ads,21,Super Bowl Advertisers,1,Super Bowl XLIX 2015,24,Super Bowl XLV,1,super bowl XLVI,18,Super Bowl XLVII,8,Super Bowl XLVIII,22,SuperBowl,20,SuperBowl Ads,26,superbowl XLIV,3,Superette,1,superfun,1,Sweden,1,T-Mobile Advert,5,TABASCO,1,taco bell,8,target,1,Target Ads,21,TBWA,2,teasers,6,technology,340,Telkom,2,Terminex,1,Thailand,1,The Economist,2,the hobbit,2,The Rolling Stones,1,The Ting Tings,1,Thums Up,1,Tiger Woods,3,Timeless Classic Ads,10,Tina Fey,1,TMF Travel,1,tobacco ads,1,Tommy Hilfiger,1,Tony Stewart,1,top 10,2,Top 11,8,Toronto,42,toshiba,4,Toyota,31,Training Shoe,1,Travel & Tourism,38,trendy,28,TRIDENT GIRLS,1,Tropicana,3,troy polamalu,6,Try Intimate Lubricant Gel,1,TV promo,9,TVN Channel,1,twitter,4,U2,1,UAE,2,Ubisoft Rocksmith,1,UK ADVERTS,350,UK HOVIS,2,under armour,2,unhate,2,united colors of benetton,4,UPS,2,US ELECTIONS,2,Valentine's Day,1,Valeska Castillo,1,Venables Bell and Partners,1,Versace,2,Viagra,2,Victoria's Secret,11,video clips,29,video games,4,vintage ads,9,VIRAL,70,viral marketing,15,Virgin Media,7,Virgin Trains,1,Visa,13,vitaminwater,1,vodafone,7,Volkswagen VW,63,volvo,20,VW Polo,1,Walk In Fridge,1,walmart,7,WASSUP 8 YEARS LATER,1,Wayne Rooney,1,We Speak Car,1,weight watchers,3,Wendy's,4,WHALE SONG,1,WHAT IS G,1,WhenEva Wowza,1,Where's the Beef,1,Whiskas,2,WHOPPER VIRGINS,1,Willem Dafoe,1,Wimbleton,1,Windows Phone 7,1,Wodka Vodka,1,wonderbra,2,Woody Goomsba,1,World Cup Soccer,13,wrangler jeans,1,Wrigely's,3,Wunderman,1,wwf,10,xbox,14,yahoo,1,youtube,7,ZALES JEWELERS,4,ZIPPO,2,Zombies,2,
ltr
item
AdStasher: Toronto SickKids Sing "You Got It" in New "Together We Will" Ad
Toronto SickKids Sing "You Got It" in New "Together We Will" Ad
https://img.youtube.com/vi/UM1Ho6lB29Y/hqdefault.jpg
https://img.youtube.com/vi/UM1Ho6lB29Y/default.jpg
AdStasher
http://www.adstasher.com/2012/11/toronto-sickkids-sing-you-got-it-in-new.html
http://www.adstasher.com/
http://www.adstasher.com/
http://www.adstasher.com/2012/11/toronto-sickkids-sing-you-got-it-in-new.html
true
3802610099997482329
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy